TWG Tea品牌成长及对中国茶品牌建设的启示

发布时间：2018-05-24 21:14

  本文选题：TWG + Tea茶品牌　； 参考：《茶叶通讯》2016年04期

【摘要】：随着经济全球化脚步的加快,世界茶产业蒸蒸日上,茶叶企业和茶叶品牌稳步发展。在琳琅满目的商品选择和日益激烈的市场竞争下,茶企想要脱颖而出就必须重视茶叶品牌的建设。本文介绍了TWG Tea茶叶品牌的创立与发展历程及品牌经营亮点等,以期为国内茶品牌的建设提供有益的启示。
[Abstract]:With the acceleration of economic globalization, the world tea industry is booming, tea enterprises and tea brands are developing steadily. Tea enterprises must attach importance to the construction of tea brands if they want to stand out under the wide selection of commodities and increasingly fierce market competition. This paper introduces the founding and developing course of TWG Tea tea brand and the bright spot of brand management in order to provide beneficial enlightenment for the construction of domestic tea brand.
【作者单位】： 湖南农业大学园艺园林学院;
【分类号】：F426.82;F273.2
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本文编号：1930565