互联网时代下出版子品牌的构建和运营

发布时间：2018-05-27 04:03

本文选题：互联网思维 + 子品牌　；参考：《中国编辑》2017年06期

【摘要】：出版子品牌在近几年喷薄而出,并成为出版单位在特定出版领域进行定向深耕的利器。运用互联网思维进行出版子品牌构建和运营,不仅有利于出版单位在特定出版领域形成核心竞争力,更有助于促进我国出版业的变革和融合。
[Abstract]:Publishing sub-brands have sprung up in recent years and become powerful tools for publishing units to carry out targeted deep cultivation in specific areas of publishing. Using Internet thinking to construct and operate publishing sub-brands is not only conducive to the formation of core competitiveness of publishing units in specific areas of publishing, but also helps to promote the reform and integration of the publishing industry in China.
【作者单位】：人民出版社;
【分类号】：G239.2

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