环巢湖半汤温泉旅游品牌推广策略研究

发布时间：2018-05-28 14:19

本文选题：环巢湖 + 半汤温泉　；参考：《皖西学院学报》2016年04期

【摘要】：环巢湖半汤温泉旅游项目作为环巢湖旅游项目之一,在温泉旅游品牌推广方面存在一些潜在问题。这些问题在一定程度上阻碍了巢湖市温泉品牌的推广。文章以品牌推广为视角,对环巢湖半汤温泉旅游品牌现状及品牌推广进行全面分析,找出在温泉旅游品牌推广方面存在的问题,在公关和广告方面为环巢湖半汤温泉旅游品牌推广提供策略,将半汤温泉品牌效果发挥到最大,并将推广策略应用到环巢湖旅游每一个项目中。
[Abstract]:As one of the tourism projects around Chaohu Lake, there are some potential problems in brand promotion of hot spring tourism. These problems hinder the promotion of Chaohu hot spring brand to some extent. From the perspective of brand promotion, this paper makes a comprehensive analysis of the present situation and brand promotion of hot spring tourism brand around Chaohu half-soup, and finds out the problems existing in brand promotion of hot spring tourism. In the aspect of public relations and advertising, the strategy is provided for the promotion of hot spring tourism brand around Chaohu Lake, and the brand effect is maximized, and the promotion strategy is applied to every project of tourism around Chaohu Lake.
【作者单位】：巢湖学院文学传媒与教育科学学院;
【基金】：巢湖学院2015年度校级人文社会科学研究项目(XWY-201508)
【分类号】：F592.7

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