贴牌生产供应链品牌溢价收益共享的道德风险与对策

发布时间：2018-05-29 20:54

本文选题：品牌溢价 + 收益共享　；参考：《系统工程》2013年11期

【摘要】：针对贴牌生产供应链品牌溢价收益共享模型,分析了个体理性和集体理性情形下双方陷入"囚徒困境"的道德风险问题,给出了双边道德风险情形下的最优分配比例与对方和自身能力比的依赖关系,确定了集体理性收益按此分配的分配比例取值范围及条件;进一步讨论了关系契约中贴现因子与自身和对方能力比的关系,确定了贴现因子的取值范围及条件。研究发现,求得的基于双方能力比取值范围为条件的该收益共享分配比例和关系契约贴现因子取值能规避道德风险行为。
[Abstract]:Based on the brand premium profit sharing model of label production supply chain, this paper analyzes the moral hazard that both parties fall into "prisoner's dilemma" under the circumstances of individual rationality and collective rationality. In this paper, the dependence relationship between the optimal distribution ratio and the ratio of the other party and its own ability under the situation of bilateral moral hazard is given, and the range and conditions of the distribution ratio of collective rational income are determined. In this paper, the relationship between discount factor and the ratio of discounted factor and other party's ability in the relationship contract is discussed, and the range and condition of the discount factor's value are determined. It is found that the ratio of income sharing and the discount factor of the relationship contract can avoid the moral hazard behavior.
【作者单位】：南京航空航天大学经济与管理学院;中材装备集团南京分公司;
【基金】：国家社会科学基金资助项目(10BGL010) 教育部高校博士点基金资助项目(20113218110024)
【分类号】：F273.2;F274;F224

【参考文献】