广州市推进企业实施品牌战略对策研究

发布时间：2018-05-30 08:16

本文选题：广州企业 + 品牌战略　；参考：《江南大学》2008年硕士论文

【摘要】： 本文致力于对广州市推进企业实施品牌战略对策的理论和实践研究,提出实施品牌战略对策必须突出广州品牌的初级阶段特征,突出时代特点,突出广州实际。做到“四个结合”,即理论与实际相结合,国际与国内相结合,全国与地方相结合,广州的整体效应与品牌企业相结合。充分遵循全局性、战略性、前瞻性、实践性、科学性、实用性、推广性原则,力图从全局、战略、前瞻的高度思考问题,用比较分析的方法观察问题,立足于企业实施品牌战略的实际,采用科学的方法对数据进行分析和处理,力求使研究成果不仅具有高度、深度和广度,而且可信可靠,具有实用性和推广价值。通过4个月的调查、研究、整理,基本摸清了广州企业实施品牌战略的现状及存在的主要问题,以及与国内外典型国家、典型城市的差距,有针对性地提出了推进广州企业实施品牌战略的对策与措施。在此基础上,有针对性地建立广州企业实施品牌战略的评价指标体系、以及评价与考核企业实施品牌战略效果的途径与方法。全文约4.2万字,表格十八个。
[Abstract]:This paper is devoted to the theoretical and practical research on the implementation of brand strategy in Guangzhou, and puts forward that the implementation of brand strategy must highlight the characteristics of the initial stage of Guangzhou brand, highlight the characteristics of the times, and highlight the reality of Guangzhou. To achieve the "four combinations", that is, the combination of theory and practice, international and domestic, national and local, the overall effect of Guangzhou and brand enterprises combined. Fully follow the principles of overall, strategic, forward-looking, practical, scientific, practical, and generalizable, and strive to think from the perspective of overall situation, strategy and foresight, and to observe problems by means of comparative analysis. Based on the practice of implementing brand strategy in enterprises, the scientific method is adopted to analyze and process the data in order to make the research results not only high, deep and wide, but also credible and reliable, with practicability and popularizing value. Through four months of investigation, research and collation, we have basically found out the current situation and main problems of Guangzhou enterprises in implementing brand strategy, as well as the gap between Guangzhou enterprises and typical countries and cities at home and abroad. The countermeasures and measures to promote the implementation of brand strategy for Guangzhou enterprises are put forward. On this basis, the evaluation index system for Guangzhou enterprises to implement brand strategy is established, as well as the ways and methods to evaluate and assess the effect of brand strategy. The full text is about 42000 words with eighteen forms.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F273.2

【共引文献】