“制造业正站在一个十字路口上”——与张瑞敏面对面

发布时间：2018-06-01 10:18

  本文选题：互联网平台 + 中国制造　； 参考：《决策探索(上半月)》2016年11期

【摘要】：正从一家32年前濒临倒闭的集体小厂,到全球白色家电第一品牌,从不断创新求变,到11年来向互联网平台企业转型……解码"青岛制造",海尔成为一个无法回避的巨大存在。从一位普通的企业负责人成长为全球知名的企业管理思想家,执掌海尔航向的张瑞敏,对"青岛制造""中国制造"有着怎样的理解?如果说海尔过去是制造产品、服务,今天究竟在"制造"什么?
[Abstract]:From a small collective factory that was on the verge of collapse 32 years ago, to the world's No. 1 white goods brand, from constant innovation to 11 years of transformation to Internet platform enterprises. Decode "made in Qingdao", Haier has become an unavoidable huge existence. From an ordinary corporate head to become a world-renowned business management thinker, Haier heading the Zhang Ruimin, "made in Qingdao" and "made in China" what is the understanding? If Haier used to be a manufacturer of products and services, what on earth was it "manufactured" today?
【分类号】：F426.6
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本文编号：1963834