河北省培育农产品品牌的实现途径

发布时间：2018-06-02 05:08

本文选题：农产品 + 农产品品牌化　；参考：《中国农业资源与区划》2014年06期

【摘要】：无论对生产者提高其附加值,还是对消费者放心使用农产品,农产品品牌化都是一条非常重要的途径。该文以农产品品牌培育为研究对象,在分析河北省农产品品牌培育现状的基础上,采用对比法及系统论思想,通过与兄弟省市在区域特色农产品品牌发展、农产品地理标志登记及农产品注册"国家地理标志"等工作方面展开对比,阐述了河北省农产品牌培育工作中的存在的问题,在梳理河北省农产品品牌培育流程的基础上,提出通过完善实施质量管理体系的机制、体制与政策,建立以定位、产品、渠道、价格、促销为主要内容的品牌运营战略,利用和打造农产品公共品牌及构建农产品品牌奖励和声誉政策等途径来实现河北省农产品品牌化。文章构建的河北省农产品品牌培育流程及提出的河北省农产品品牌化途径能为河北省相关部门指导、管理农产品品牌培育工作提供参考和借鉴。
[Abstract]:It is a very important way for producers to improve their added value and consumers to use agricultural products safely. This paper takes the cultivation of agricultural products brand as the research object, on the basis of analyzing the present situation of the cultivation of agricultural products brand in Hebei Province, adopts the method of contrast and the thought of system theory, through the development of the regional characteristic agricultural product brand with the brother provinces and cities. In this paper, the author makes a comparison between the registration of agricultural products geographical indications and the national geographical indications of agricultural products, expounds the problems existing in the cultivation of agricultural product brands in Hebei Province, and on the basis of combing the cultivation process of agricultural products brands in Hebei Province, Through perfecting the mechanism, system and policy of implementing the quality management system, establishing the brand operation strategy with positioning, product, channel, price and promotion as the main content, To realize the brand of agricultural products in Hebei province, we should make use of the public brand of agricultural products and construct the reward and reputation policy of agricultural products brand. The cultivation process of Hebei agricultural product brand and the way of Hebei agricultural product brand can provide reference and reference for the relevant departments of Hebei province to manage the cultivation of agricultural product brand.
【作者单位】：石家庄经济学院商学院;北京交通大学交通运输学院;
【基金】：河北省科技厅项目(12457205D-29)
【分类号】：F323.5

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