国内奢侈品牌消费与知名服饰品牌的历史感与文化性透视

发布时间：2018-06-02 18:49

本文选题：奢侈品牌消费 + 知名服饰品牌　；参考：《天津纺织科技》2016年02期

【摘要】：奢侈品牌消费的品味、层次和水平,直接影响和决定了奢侈品设计生产机器品牌规划种类、定位与水平,目前,国人对奢侈品的热切追求还停留在非常肤浅的喜爱精美、显示阔绰的层面上,对于奢侈品牌所推崇的文化你和历史价值不是很了解,缺少对奢侈品牌及文化历史特质的认知,缺少对本民族服饰文化和历史的了解和自信。为了塑造出本土的、民族的服饰奢侈品牌,如何发掘我国民族服饰历史和文化内涵,成了我国服饰业亟需解决的问题。
[Abstract]:The taste, level and level of luxury brand consumption directly influence and determine the type, orientation and level of luxury design and production machine brand planning. At present, the eager pursuit of luxury goods among the people still stays in the very superficial love of beauty. It shows that on the level of wealth, you do not know much about the culture and historical value of luxury brands, lack of cognition of luxury brands and cultural and historical characteristics, and lack of understanding and confidence in the culture and history of the national costume. In order to shape the local, national luxury brands, how to explore the history and cultural connotation of our national clothing has become a problem that needs to be solved in China's clothing industry.
【作者单位】：江西服装学院服装设计与管理分院;
【分类号】：F426.86;F273.2;TS941.12

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