中国绿色食品区域品牌生态系统建构与系统动力分析

发布时间：2018-06-05 13:33

  本文选题：绿色食品 + 区域品牌　； 参考：《东岳论丛》2017年06期

【摘要】：绿色食品区域品牌发展是中国农业现代化发展的主流趋势,绿色食品区域品牌生态系统研究受到理论界和实践界的共同关注。现有研究系统构建要素筛选效率不足,且尚未运用区域品牌生态系统理论对绿色食品产业进行深入分析,因此,基于复杂适应性理论,引入生态系统理论分析、构建绿色食品区域品牌生态系统尤为重要。在剖析绿色食品区域品牌生态系统构成要素的基础上,运用系统动力学方法分析梳理出系统内二级驱动机制和非线性能量输入、输出机制以及四条因果反馈回路。据此,可通过三种途径推动中国绿色食品区域品牌生态系统优化发展:拓展企业动态能力,增强企业资源吸收能力、资源利用和成果转化能力;发挥政府公共营销和市场维护作用;做大龙头企业,发挥产业集群协同营销和资源协同配置等职能。
[Abstract]:The development of regional brand of green food is the mainstream trend of agricultural modernization in China. The research on regional brand ecosystem of green food has been paid attention to by both theoretical and practical circles. The existing research system is not efficient enough to screen the elements of construction, and the regional brand ecosystem theory has not been used to analyze the green food industry. Therefore, based on the complex adaptability theory, the theory of ecosystem analysis is introduced. It is very important to construct regional brand ecosystem of green food. On the basis of analyzing the elements of regional brand ecosystem of green food, the system dynamics method is used to analyze and sort out the secondary driving mechanism, nonlinear energy input and output mechanism and four causal feedback loops in the system. According to this, we can promote the regional brand ecosystem optimization development of green food in China through three ways: to expand the dynamic ability of enterprises, to strengthen the ability of absorbing resources, to utilize resources and to transform achievements; We should give full play to the functions of government public marketing and market maintenance, as well as the functions of industrial cluster cooperative marketing and resource allocation.
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本文编号：1982157