家具符号，文化，与家具品牌的建立

发布时间：2018-06-06 00:24

本文选题：产品符号学 + 家具设计　；参考：《重庆大学》2008年硕士论文

【摘要】： 中国传统文化源远流长,给我们留下了宝贵的文化遗产,人类活动的一切产物都是文化的产物,包括家具设计。目前关于家具设计的文献,有的将产品符号与文脉相联系,泛泛地探讨了产品符号学在一些产品设计上的应用。它缺乏有针对性的产品的符号学研究。也有立足于家具符号系统的研究,它将家具符号作为研究对象深入研究,但是在应用时,仅仅是讲解家具符号涉及到的文化范畴和应用方法,没有指出如何用家具造型符号传递文脉和建立本土品牌。本文弥补了以上两类的不足,阐述了设计师怎样以家具的实用功能为基础,高度考虑人们的生理、心理,地域以划分不同消费的市场,针对自身企业特点对设计符号进行编码,解构、组合、调整,创造出富有中国特色又适用于现代生活的——民族品牌家具产品来。并且以国内知名家具设计品牌联邦家私为例,来对家具设计符号的材料工艺,结构功能,以及使用和文化审美进行解码,从而分析本土家具是如何传递文脉,如何赢得消费者和市场,如何树立起本土家具品牌的形象的。然后得出结论:家具符号应用到设计中,需要在设计的审美层面、市场层面、中国层面,都有更加详实具体地体现,才能拿得出来系列化,品牌化的优秀的家具设计作品来。
[Abstract]:Chinese traditional culture has a long history, leaving us a valuable cultural heritage, all the products of human activities are the product of culture, including furniture design. In the literature on furniture design, some related product symbols and context, and discussed the application of product semiotics in some product design. It lacks the semiotics research of targeted products. There is also a study based on the furniture symbol system, which takes furniture symbol as the research object, but in the application, it only explains the cultural category and the application method involved in the furniture symbol. Did not point out how to use furniture modeling symbols to convey context and establish local brands. This article has made up for the above two kinds of deficiency, elaborated the designer how to take the furniture practical function as the foundation, highly considered people's physiology, the psychology, the region to divide the different consumption market, according to own enterprise characteristic carries on the code to the design symbol, Deconstruction, combination, adjustment, create rich Chinese characteristics and suitable for modern life-national brand furniture products. And take the domestic well-known furniture design brand federal furniture as an example, to decode the material craft, structure function, use and culture esthetic of the furniture design symbol, so as to analyze the local furniture how to transmit the context. How to win the consumer and the market, how to establish the image of local furniture brand. Then draw a conclusion: the furniture symbol applies to the design, needs in the design esthetic level, the market level, the Chinese level, all has the detailed concrete manifestation, can take out the series, the brand outstanding furniture design work.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.88

【参考文献】