移动互联网环境下品牌建设新思路

发布时间：2018-06-11 20:07

  本文选题：移动互联网 + 科学技术　； 参考：《山西师大学报(社会科学版)》2014年S5期

【摘要】：目前,品牌已经成为各个企业占有经济市场的一种重要手段,如何对品牌进行科学合理的建设是现代企业集团面临的一项重大难题。随着科学技术的不断发展,我国已经迈入了网络时代,许多品牌已经开始与各种互联网相互紧密的联系起来,例如移动互联网、电信互联网以及联通互联网等。但是受传统经济的影响下,在互联网环境下的品牌建设依然存在着各种各样的问题。
[Abstract]:At present, brand has become an important means for each enterprise to occupy the economic market. How to build brand scientifically and reasonably is a major problem faced by modern enterprise groups. With the continuous development of science and technology, our country has entered the network era, many brands have begun to be closely linked with various Internet, such as mobile Internet, telecommunications Internet and Internet Unicom, and so on. However, under the influence of traditional economy, there are still various problems in brand construction under the Internet environment.
【作者单位】： 广东轻工职业技术学院;
【分类号】：F273.2;F279.2
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本文编号：2006532