在线品牌社区信息生态系统演进机理研究

发布时间：2018-06-13 12:23

本文选题：在线品牌社区 + 信息生态系统　；参考：《现代情报》2017年06期

【摘要】：[目的 /意义]本文通过构建在线品牌社区信息生态系统演进模型,对在线品牌社区的信息生态系统构成要素及其内部反馈机制进行深入分析,探讨在线品牌社区的信息主体规模和信息环境与知识增量间的作用机理,揭示在线品牌社区信息生态系统演进的一般规律。[方法 /过程]以信息生态学为视角对在线品牌社区信息生态系统的概念、构成要素进行分析,运用系统动力学方法构建在线品牌社区信息生态系统演进模型,通过仿真方法对系统演进机理进行分析。[结果 /结论]从系统仿真分析结果来看,模型内部各水平变量在演进过程中的变化趋势较好的拟合了先前学者们的研究结论与理论观点,从而证明了模型构建的合理性与适用性。
[Abstract]:[objective / significance] by constructing the information ecosystem evolution model of online brand community, this paper deeply analyzes the elements of information ecosystem and its internal feedback mechanism of online brand community. This paper probes into the scale of information subject and the mechanism between information environment and knowledge increment in online brand community, and reveals the general law of the evolution of information ecosystem in online brand community. [method / process] from the perspective of information ecology, the concept and elements of information ecosystem of online brand community were analyzed, and the evolution model of information ecosystem of online brand community was constructed by system dynamics method. The mechanism of system evolution is analyzed by simulation method. [results / conclusions] from the results of system simulation analysis, the variation trend of each level variable in the evolution process of the model fits well with the research conclusions and theoretical viewpoints of previous scholars. Thus, the rationality and applicability of the model construction are proved.
【作者单位】：湖北警官学院侦查系;中南民族大学管理学院;
【基金】：国家社会科学基金项目“品牌依恋驱动下的用户在线评论信息生成机制研究”(项目编号:16CTQ026)
【分类号】：F273.2;F713.36

【相似文献】