民族品牌向高端品牌迈进的路径思考

发布时间：2018-06-13 21:56

  本文选题：民族 + 品牌　； 参考：《中国皮革》2013年04期

【摘要】：正世界奢侈品协会发布的《2012"黄金周"中国境外消费分析报告》统计结果显示,在2012年短短的7天"黄金周"期间,中国人出境消费奢侈品集中累计约38.5亿欧元,比上年同期增长了14%。加上"黄金周"期间境外的隐形消费与奢侈品服务业消费,预计超过60亿欧元,中国"黄金周"已成为境外
[Abstract]:The statistical results of the <2012 "Golden Week" of China's "Golden Week" published by the World Luxury Association showed that in the short 7 day "Golden Week" in 2012, Chinese outbound consumption of luxury goods was about 3 billion 850 million euros, increasing the consumption of stealth and luxury goods outside the same period of 14%. plus the "Golden Week" during the period of "Golden Week". Expected to exceed 6 billion euros, China's "Golden Week" has become offshore.
【作者单位】： 中国皮革协会;
【分类号】：F426.86;F273.2
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本文编号：2015589