中国媒体建构本土品牌形象的实践路径

发布时间：2018-06-19 06:38

本文选题：中国媒体 + 本土品牌　；参考：《传媒》2015年05期

【摘要】：中国媒体应着眼于国民经济发展大局,发挥自身的符号真实建构作用,改进对本土品牌的媒介框架建构方法,增强对其创新发展的传播能力,正确处理建构形象与实施监督的关系,协助其他社会要素使消费者形成乐于购买本土品牌产品的良好习惯,促使众多本土品牌能真正发展壮大,进而走向世界。
[Abstract]:Chinese media should focus on the overall situation of national economic development, play its own role in the real construction of symbols, improve the method of constructing the media framework for local brands, and enhance the communication ability of its innovative development. To correctly deal with the relationship between constructing image and carrying out supervision, to help other social elements to form a good habit of consumers willing to buy local brand products, and to promote the development and expansion of many local brands, and then to go to the world.
【作者单位】：重庆文理学院文化与传媒学院;
【基金】：国家社科基金项目“大众传媒与塑造本土品牌形象研究”(项目编号:12CXW041)阶段性研究成果
【分类号】：G206

【参考文献】