雇主品牌构建过程中的企业社会责任问题研究

发布时间：2018-06-19 16:35

本文选题：雇主品牌 + 企业社会责任　；参考：《山东大学》2008年硕士论文

【摘要】： 雇主品牌在竞争中的作用越来越大,良好的雇主品牌能增强员工的忠诚,给企业带来更大的回报,如何提升企业的雇主品牌成为普遍关注的焦点。影响企业雇主品牌的因素很多,本文则研究雇主品牌构建过程中的企业社会责任问题。企业社会责任是企业自愿承担的法律规定以外的有利于经济社会可持续发展的责任。企业社会责任不仅有利于社会经济福利水平的提高,同时也会给企业本身带来很多益处,企业雇主品牌的提升是企业社会责任对企业的主要作用之一。本文基于企业现有和潜在(包括离职)员工的视角研究企业社会责任对构建雇主品牌的影响。由于国外企业和国内企业性质的差异,外企和国企中这种影响的具体程度是有差别的。本文选择了进入“最佳雇主”排名的国内企业为代表进行比较分析。研究过程中,让受试者对国内某一个企业的雇主品牌和企业社会责任表现进行评价。在具体的指标体系上,雇主品牌用现有(包括离职)员工对企业作为工作所在地情感、功能认知和潜在员工对企业作为工作所在地认知三个维度来衡量;企业社会责任方面则是先提出一个通用框架,再对受试者进行一次访谈和一次预调查,最终确定用“对外部利益相关者的社会责任”、“对内部利益相关者的社会责任”以及“对员工的社会责任”三个维度来评价社会责任。最后的研究结果表明,在本文所研究的国内企业中,企业社会责任三个因子对雇主品牌三个因子的影响存在着显著差异。研究的具体结果可表述如下: 对员工的社会责任、对外部利益相关者的社会责任和对内部利益相关者的社会责任与雇主品牌对现有员工(包括离职员工)对企业作为工作所在地的情感维度、功能维度和潜在员工对企业作为工作所在地的认知因子的相关系数依次减小。同时对员工的社会责任、对外部利益相关者和内部利益相关者的企业社会责任这三个因子对雇主品牌对现有员工(包括离职员工)对企业作为工作所在地的情感因子、功能因子和潜在员工对企业作为工作所在地的认知因子的回归系数也依次减弱。
[Abstract]:The role of the employer ' s brand in the competition is more and more big , the good employer brand can strengthen the employee ' s loyalty , bring greater rewards to the enterprise , how to promote the enterprise ' s employer brand become the focus of the general concern . The corporate social responsibility is the responsibility of the social and economic sustainable development besides the legal provisions of the enterprise ' s voluntary liability . The corporate social responsibility is not only the improvement of the social economic welfare level , but also brings many benefits to the enterprise itself , the promotion of the enterprise employer brand is one of the main functions of the enterprise social responsibility to the enterprise .

This paper studies the influence of corporate social responsibility on the construction of employer ' s brand based on the perspective of enterprise ' s existing and potential ( including separation ) employees . Due to the differences between foreign enterprises and domestic enterprises , the specific degree of this effect in foreign enterprises and state - owned enterprises is different . This paper analyzes the domestic enterprises entering the rankings of " best employers " .

In the process of research , the author evaluates the performance of the employer brand and corporate social responsibility of an enterprise in China . On the specific index system , the employer brand uses the existing ( including separation ) employee to measure the enterprise as the location of the job , the function cognition and the potential employee to measure the enterprise as the location of the work place . The aspect of corporate social responsibility is to propose a general framework , then conduct an interview and a pre - survey on the subject , finally determine the social responsibility of the three dimensions of " social responsibility of external stakeholders " , " social responsibility for internal stakeholders " and " social responsibility for employees " .

Finally , the research results show that the three factors of corporate social responsibility in the domestic enterprises studied in this paper are significantly different from the three factors of the employer brand . The results of the study are as follows :

The social responsibility of the employees , the social responsibility of the external stakeholders and the social responsibility of the internal stakeholders and the employer brand have reduced the correlation coefficient of the enterprise as the emotional dimension , function dimension and potential employee of the enterprise as the location of the work .

At the same time , the social responsibility of the employee , the corporate social responsibility of the external stakeholders and the internal stakeholders are reduced in turn to the employer brand ' s emotional factor , function factor and potential employee ' s perception factor of the enterprise as the location of the work .
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F270;F273.2

【引证文献】