中医药知识产权保护及品牌战略研究

发布时间：2018-06-24 21:04

本文选题：中医药 + 知识产权　；参考：《武汉理工大学》2008年硕士论文

【摘要】： 中医药学是世界医学园地里的一朵奇葩,绽放几千年而不衰。那浩瀚的中医药学典籍、千年的临床实践和丰富的中医药资源,都显示着我国在中医药领域具有得天独厚的优势。它也是我国最有潜力,为数不多的自主知识产权之一。然而现在,对于中医药的研究和保护我们已经落后。中国传统医药的成果正在被别人盗用,别人远远领先于我们,占据着中药研发和国际贸易的高地。我们唾弃那些使用公共资源谋求私利的人,但我们更应该做的是制定出能够保护这些知识特点的制度来,以推动世界所认同的中医药评价标准和专利制度,同时扭转在知识产权领域国际谈判中相对被动的局面。本文具体分析我国现行的专利法、商标法、商业秘密等知识产权制度对中医药的保护,并评价这些制度在保护中医药知识产权中的缺陷,同时提出应当完善相关的制度。中医药是不同于西医药的传统医药,本文第一部分首先介绍了中医药的背景和研究目的意义,第二部分叙述了中医药、传统医药、西医药的概念,并对其进行了比较分析,同时阐述了中医药知识产权的保护范围、保护方式和保护的正当性价值。这两部分是一些基础知识,意在为下文做铺垫。第三部分讨论了现行知识产权制度:专利法、商标法、著作权法和其他制度(如商业秘密保护、品种保护等)对中医药的保护,分析了现行制度在保护中医药上的现状与不足。第四部分讨论的是:我国目前中医药知识产权保护的法律法规,尽管起到了它们应有的作用,但是现行的知识产权制度是基于西方的工业制度建立起来的,并不适合千百年流传下来的中医药知识,特别是不利于中医药的发展。建议完善中医药知识产权制度,如:专利“三性”的完善,引入地理标志保护机制,让中医药文献化等,除完善现行的知识产权制度,还需要根据中医药的特点建立特殊保护制度,如建立传统知识保护制度,增设专利来源披露制度,建立知情同意与利益分离机制等。最后一部分从法律层面转到企业层面,讨论了中医药企业的品牌战略。目前,我国中医药企业规模小,低水平重复建设多,药品又缺少特色,要想在市场竞争中立于不败之地,就必须走品牌化之路,提高品牌意识,构筑企业专利战略,创立品牌商标体系,建立中医药各项国际标准等。最终让我国的中医药产业继续领先国际,长盛不衰!
[Abstract]:Chinese medicine is a wonderful flower in the world medical garden, blooming for thousands of years. The vast books of traditional Chinese medicine, thousands of years of clinical practice and rich resources of traditional Chinese medicine show that China has unique advantages in the field of traditional Chinese medicine. It is also the most potential, one of the few independent intellectual property rights. However, the research and protection of traditional Chinese medicine has lagged behind. The fruits of traditional Chinese medicine are being stolen by others, far ahead of us, occupying the high ground of traditional Chinese medicine research and development and international trade. We reject those who use public resources for personal gain, but what we should do is to develop a system that can protect these characteristics of knowledge in order to promote the Chinese medicine evaluation standards and patent system that the world recognizes. At the same time to reverse the field of intellectual property rights in the field of international negotiations in the relatively passive situation. This paper analyzes the protection of traditional Chinese medicine by the current patent law, trademark law, trade secret and so on, and evaluates the defects of these systems in protecting the intellectual property rights of traditional Chinese medicine. At the same time, it puts forward that the relevant systems should be perfected. Traditional Chinese medicine is different from western medicine. The first part of this paper introduces the background and research purpose of traditional Chinese medicine. The second part describes the concepts of traditional Chinese medicine, traditional medicine and western medicine, and makes a comparative analysis of them. At the same time, the scope of protection of intellectual property rights of traditional Chinese medicine, the way of protection and the legitimate value of protection are expounded. These two parts are some basic knowledge intended to pave the way for the following. The third part discusses the current intellectual property system: patent law, trademark law, copyright law and other systems (such as the protection of trade secrets, variety protection, etc.) to the protection of traditional Chinese medicine, and analyzes the current situation and shortcomings of the current system in the protection of Chinese medicine. The fourth part discusses the current laws and regulations of intellectual property protection of traditional Chinese medicine, although they play their due role, the current intellectual property system is based on the western industrial system. It is not suitable for thousands of years of traditional Chinese medicine knowledge, especially not conducive to the development of Chinese medicine. It is suggested to improve the intellectual property system of traditional Chinese medicine, such as the perfection of the patent "three properties", the introduction of the protection mechanism of geographical indications, and the documentation of traditional Chinese medicine, in addition to perfecting the existing intellectual property system. It is also necessary to establish special protection system according to the characteristics of traditional Chinese medicine, such as the establishment of traditional knowledge protection system, the establishment of patent source disclosure system, the establishment of informed consent and interest separation mechanism. The last part from the legal level to the enterprise level, discussed the brand strategy of traditional Chinese medicine enterprises. At present, Chinese traditional medicine enterprises are small in scale, many in low level repeated construction and lack of characteristics. In order to be invincible in the market competition, we must take the road of branding, improve brand awareness, and construct the patent strategy of enterprises. The establishment of brand trademark system, the establishment of international standards of traditional Chinese medicine, and so on. Finally let our country's traditional Chinese medicine industry continue to lead the international, prosperous!
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F204;F426.72

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