“打造中原武术文化品牌”的策略实践与思辨

发布时间：2018-06-25 01:26

本文选题：中原 + 武术文化品牌　；参考：《武汉体育学院学报》2015年07期

【摘要】：打造中原武术文化品牌,是中原经济区建设的不可或缺的一个环节,是展示中原地区浓厚历史文化的一个缩影。为了研究中原武术文化品牌的打造策略,利用社会学、文化学等研究方法对中原武术文化的资源、发展现状进行了研究并得出结论:中原武术文化资源丰厚,具备打造品牌的条件。中原地区各政府对保护当地传统武术有一定的措施,但力度有限,而在弘扬武术文化,打造中原武术文化品牌的对策、具体方法上仍存在一定的缺陷与不足。针对以上状况,提出了将打造中原功夫文化品牌上升为国家发展战略,积极制定其发展政策,努力打造中原武术文化产业品牌,建设中原武术文化展示工程,建设强大宣传平台等一系列策略与建议。
[Abstract]:Building the brand of Central Plains Wushu culture is an indispensable link in the construction of Central Plains Economic Zone and a microcosm of displaying the strong history and culture of Central Plains. In order to study the strategy of creating Wushu culture brand in Central Plains, this paper studies the resources of Wushu culture in Central Plains by means of sociology and culturology, and draws a conclusion that Wushu culture resources are rich in Central Plains. Has the condition to build the brand. The governments in Central Plains have some measures to protect the local traditional martial arts, but the strength is limited. However, there are still some defects and deficiencies in the specific methods to carry forward the martial arts culture and build the brand of martial arts culture in the Central Plains. In view of the above situation, this paper puts forward the idea that building the cultural brand of martial arts in the Central Plains should be promoted as the national development strategy, actively formulate its development policy, strive to build the industrial brand of martial arts culture in the Central Plains, and build up the Wushu Culture display Project of the Central Plains. Build a strong propaganda platform and a series of strategies and suggestions.
【作者单位】：河南理工大学体育学院;
【基金】：国家社会科学基金项目(13BTY060) 河南省哲学社会科学规划课题(2013BTY012)
【分类号】：G852

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