如何有效营造电视栏目的品牌形象

发布时间：2018-06-29 02:49

  本文选题：如何 + 有效　； 参考：《当代电视》2013年04期

【摘要】：正在多元化视听渠道发展的今天,电视作为传统媒介的龙头地位已受到冲击和挑战。如何保持自身品牌优势并快速发掘新的品牌栏目,已成为当代社会对电视制作单位的总体要求。电视栏目作为电视台的重要经营项目,影响着电视收视率,也是电视台竞争中的核心部分。电视台的管理者需要从技术、形象、创意策略、经营理念等方面全方位提升栏目的自我品牌形象,才能保持优势地位。因此,电视栏目的品牌化趋势已经势不可挡。那么,如何有效营造品
[Abstract]:Today, with the development of diversified audio-visual channels, television as the leading position of traditional media has been challenged and challenged. How to maintain its own brand advantages and quickly explore new brand columns has become the overall requirement of TV production units in contemporary society. As an important operating project of TV station, TV column affects TV ratings and is the core part of TV competition. The managers of TV station need to improve the self-brand image of the column from the aspects of technology, image, creative strategy, management idea and so on, in order to maintain the superiority position. As a result, the trend of brand TV programs has been irresistible. So, how to build effectively
【作者单位】： 成都大学美术学院;
【分类号】：G222
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本文编号：2080501