2014“品牌生态与提升企业核心竞争力”学术研讨会在南昌召开

发布时间：2018-07-04 22:27

本文选题：生态学科 + 创新研究成果　；参考：《企业经济》2014年08期

【摘要】：正7月18-20日,由江西省社会科学院《企业经济》编辑部和山东大学管理学院联合主办的"品牌生态与提升企业核心竞争力"学术研讨会在南昌召开,来自全国各地的100多名专家学者参加了此次研讨会。江西省社会科学院院长梁勇到会并致辞,他在致辞中阐述了召开此次研讨会的重要意义和目的,认为此次会议就"品牌生态与提升企业核心竞争力"这一主题进行学术研讨,开展学术交流,目的就在于促进品牌生态学科的发展,打造具有核心竞争力的本土品牌,培育具有本土特色的绿色品牌生态环境。他希望与会专家学者能把品牌生态理论研究与实际运用结合起来,形成一批创新研究成果,为提升我国企业核心竞争力作出贡献。
[Abstract]:On July 18-20, a symposium on "Brand Ecology and enhancing the Core Competitiveness of Enterprises", jointly sponsored by the editorial Department of Jiangxi Academy of Social Sciences and the School of Management of Shandong University, was held in Nanchang. More than 100 experts and scholars from all over the country attended the seminar. Liang Yong, president of Jiangxi Academy of Social Sciences, attended the meeting and delivered a speech. In his speech, he explained the significance and purpose of convening the seminar, and believed that the conference held an academic discussion on the theme of "Brand Ecology and enhancing the Core Competitiveness of Enterprises." The purpose of academic exchange is to promote the development of brand ecological discipline, to build local brands with core competitiveness, and to foster green brand ecological environment with local characteristics. He hoped that the experts and scholars attending the meeting would combine the research of brand ecology theory with the practical application to form a group of innovative research results and make contributions to the promotion of the core competitiveness of Chinese enterprises.
【分类号】：F279.2-2

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