品牌竞争力论文的摘要_the brand competitiveness 的翻译结果

  本文关键词：河北省禽肉品牌竞争力研究，，由笔耕文化传播整理发布。

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the brand competitiveness

     Study on the Brand Competitiveness of Poultry in Hebei Province

     河北省禽肉品牌竞争力研究

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     Pushing Target Cost Management to Improve the Brand Competitiveness in Tobacco Enterprises

     推行目标成本管理,提升烟草企业品牌竞争力

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     Pushing the target cost management makes the control ability of enterprises cost get advanced level and establishes the advantages of the brand cost to promote the brand competitiveness in tobacco enterprises.

     推行目标成本管理,使企业成本控制能力达到领先水平,确立品牌成本优势,从而提升烟草企业品牌竞争力。

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     This thesis throws doubt upon the core competence theory after comparing differences between the core competitiveness and the brand competitiveness.

     本文在比较了核心竞争力与品牌竞争力之后,对核心竞争力理论提出了置疑,认为品牌竞争力指品牌进入顾客心智模式占领顾客心理市场的能力,是持续的综合竞争力,品牌竞争力就是核心竞争力或包含核心竞争力。

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     After comparing the mode of production of OEM with the brand competitiveness, the paper then has pointed out that the OEM though is the realistic choice of some enterprises of China but it is not a long plan.

     进而本文比较了OEM生产方式与品牌竞争力,指出OEM虽是我国一些企业的现实选择,但不是长久之计。

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更多       

     The ultimate purpose of this thesis is to prove that by the study how to promote the brand competitiveness with customer value innovation strategy to manage the brand of our country, to create excellent customer value for obtaining the competition advantage of brands, so as to help the brand of our country establishing on the knowledge economy times.

     本论文的最终目的在于通过研究如何采用顾客价值创新的战略对我国品牌实施战略管理来提升我国品牌的竞争力,以创造优异的顾客价值获取品牌竞争优势,让我国品牌在以知识经济为主的时代洪流里屹立不倒。

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     Hence, brand becomes the most active factor of the“economy of attention”, the brand competence becomes more and more tense, and the brand competitiveness is increasingly highly valued.

     因此,品牌成为“注意力经济”中最活跃的要素,品牌之间的竞争越来越激烈,品牌的竞争力也日益受到企业和学者的重视。

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     This paper analysis the current situation of the brand in our country’s foreign trade, proposition promotes the countermeasure of the brand competitiveness of our country.

     但目前我国对外贸易中的品牌经营现状令人堪忧,本文通过我国对外贸易中品牌现状的分析,提出了实施我国品牌战略的对策。

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     The thesis mainly talks about how to promote the brand competitiveness with custom value innovation strategy to manage the brand of our country, and create excellent customer value for obtaining the competition advantage of brands.

     本文主要讨论如何运用顾客价值创新战略,对我国品牌实施战略管理来提升我国品牌的竞争力,以创造优异的顾客价值获取品牌竞争优势。

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     Brand

     国际品牌动向

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     Brand and G.

     Brand 和G.

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     On the brand of city

     论城市品牌

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     The Soul of Brand

     品牌的灵魂

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     On Information Competitiveness

     论信息竞争力

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The brand competitiveness is the outside performance and directe mbodiment of urban sustainable development,whether is the accurate position count for much.From sustainable development angle,combining the role is the premise, humanities and natural environment,Yantai should mold the food urban of the agri cultural densely flavor that faces to the whole country and radiates around the northeast,which will profitably come true the sustainable harmonious development .

品牌竞争力直接体现了城市可持续发展程度,是可持续发展的外在表现,定位的准确与否决定城市可持续发展程度。通过分析,指出:烟台的城市品牌定位应从实施可持续发展的角度出发,结合在半岛制造业基地构建中所扮演的角色以及自身的区域空间、人文与自然环境,塑造面向全国、辐射东北亚,充满浓厚乡土气息的食品城品牌,最终实现烟台的协调发展。

The appraising of brand competitiveness is a very important problem, at present , the system of index about the appraising is mainly came from the inner of enterprises. In fact, the essence of the competitiveness of brand is that can bring the future profits to enterprises through the consumers, so it is more reliable to appraise and evaluate the competitiveness of brand from consumers′angle, especially according with the actual conditions, it is more rational that appraising the brand competitiveness...

The appraising of brand competitiveness is a very important problem, at present , the system of index about the appraising is mainly came from the inner of enterprises. In fact, the essence of the competitiveness of brand is that can bring the future profits to enterprises through the consumers, so it is more reliable to appraise and evaluate the competitiveness of brand from consumers′angle, especially according with the actual conditions, it is more rational that appraising the brand competitiveness through the advantage of brand′s value to customer.

对品牌竞争力的评价分析是品牌研究的前沿问题,目前的评估指标体系,大部分是从企业内部,从各企业相比较出发来确定评估指标。实际上,品牌竞争力是通过消费者给企业带来未来收益的能力,从消费者的角度出发来对品牌竞争力进行评估更可靠,特别是通过品牌的顾客价值优势,对品牌竞争力评估更符合实际情况。

Under the complex changeable market environmental condition,the promotion of brand competitive ability especially importance which the tobacco enterprise develops were anal sized and researched.Pushing the target cost management is the important way to come into being the brand competitiveness in tobacco,and discussed the problems and process which the tobacco enterprises push the target cost management.Pushing the target cost management makes the control ability of enterprises cost get advanced level...

Under the complex changeable market environmental condition,the promotion of brand competitive ability especially importance which the tobacco enterprise develops were anal sized and researched.Pushing the target cost management is the important way to come into being the brand competitiveness in tobacco,and discussed the problems and process which the tobacco enterprises push the target cost management.Pushing the target cost management makes the control ability of enterprises cost get advanced level and establishes the advantages of the brand cost to promote the brand competitiveness in tobacco enterprises.

对在复杂多变的市场环境条件下,提升品牌竞争力对企业特别是烟草企业发展的重要性进行分析和研究,提出推行目标成本管理是形成烟草企业品牌竞争力的重要途径,并深入探讨了烟草企业推行目标成本管理的面临的问题、步骤以及应采取的策略。推行目标成本管理,使企业成本控制能力达到领先水平,确立品牌成本优势,从而提升烟草企业品牌竞争力。

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  本文关键词：河北省禽肉品牌竞争力研究，由笔耕文化传播整理发布。