无锡地区独立服装设计师品牌的发展策略研究

发布时间：2018-07-11 12:41

本文选题：独立服装设计师品牌 + 地区优势条件　；参考：《北京服装学院学报(自然科学版)》2016年01期

【摘要】：随着中国加入WTO,经济发展迅速,人民生活和审美水平提高,国外新鲜时尚的事物不断冲击着人们的视野,传统的服装品牌已无法满足人们对个性化、情感化表达的需求.同时,独立服装设计师品牌注重个人品味、审美情趣的表达,迎合了消费者的心里需求.以无锡地区培养独立服装设计师品牌的条件为研究对象,提出独立服装设计师品牌在无锡地区的发展策略.为想走独立设计师之路的在校大学生、独立青年设计师及业内相关人士提供相关的理论支持,有利于认清现实中存在的优势条件和不利因素,以把握住良好的机遇,为建立或调整设计师品牌的发展规划提供一定的策略参考.
[Abstract]:With China's entry into WTO, the economy develops rapidly, the people's life and aesthetic level are improved, the foreign fresh and fashionable things constantly impact people's vision, the traditional clothing brand can no longer meet the people's demand for individuation and emotional expression. At the same time, independent fashion designer brand pays attention to individual taste, the expression of aesthetic taste, caters to the consumer's heart demand. Taking the condition of cultivating independent fashion designer brand in Wuxi area as the research object, the development strategy of independent clothing designer brand in Wuxi area is put forward. To provide relevant theoretical support to college students, independent young designers and relevant people in the industry who want to take the road of independent designers, it is helpful to recognize the advantages and disadvantages in reality, so as to grasp the good opportunities. To establish or adjust the designer brand development plan to provide a certain strategic reference.
【作者单位】：江南大学生态纺织教育部重点实验室;
【基金】：国家自然科学基金青年科学基金项目(61503154) 教育部人文社会科学研究基金项目(11YJA760059) 江苏省产学研前瞻性联合研究项目(SBY201320235) 江苏服装品牌创新战略研究项目(12SYC-047)
【分类号】：F426.86

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