《广播品牌管理研究》出版
发布时间：2018-07-13 18:46
【摘要】：正近日,徐蓉撰写的《广播品牌管理研究》由湖北人民出版社出版,这是一本系统研究广播品牌管理的学术专著。徐蓉是原全国广播电台经济协作网副会长、原湖北广播电视台新闻综合广播分管广告的副总监。她撰写的《广播品牌管理研究》一书从管理学、营销学、品牌学、传播学的角度系统研究了广播品牌的内涵及
[Abstract]:Recently, the Research on Broadcasting Brand Management, written by Xu Rong, was published by Hubei people's Publishing House. It is an academic monograph on broadcasting brand management. Xu Rong is the former vice-president of the national radio station economic cooperation network, the former Hubei radio and television station in charge of comprehensive broadcasting advertising deputy director. The study of Broadcasting Brand Management, written by her author, systematically studies the connotation of broadcasting brand from the perspectives of management, marketing, branding and communication.
【分类号】：G239.2
，
本文编号：2120398
[Abstract]:Recently, the Research on Broadcasting Brand Management, written by Xu Rong, was published by Hubei people's Publishing House. It is an academic monograph on broadcasting brand management. Xu Rong is the former vice-president of the national radio station economic cooperation network, the former Hubei radio and television station in charge of comprehensive broadcasting advertising deputy director. The study of Broadcasting Brand Management, written by her author, systematically studies the connotation of broadcasting brand from the perspectives of management, marketing, branding and communication.
【分类号】：G239.2
，
本文编号：2120398
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