浅谈品牌图书的立体化开发——以《新编药物学》第17版为例进行构想
发布时间：2018-07-21 14:36
【摘要】：正品牌图书在形成品牌的过程中以及在形成品牌后的市场竞争中,因为鲜明的专业特色、准确的读者定位、实用的内容资源、新颖的编写形式等受到了消费者的广泛认可,久而久之形成了在本领域内的品牌影响力,一部分经得住时间考验的则成为经典之作、传世之作。《新编药物学》在历经60余年而长销不衰,曾三度被评为全国优秀畅销书,荣获"新中国60年最具
[Abstract]:In the process of brand formation and in the market competition after brand formation, due to its distinctive professional characteristics, accurate reader orientation, practical content resources, novel writing forms and so on, the positive brand books have been widely recognized by consumers. Over time, brand influence has been formed in this field, and some of the ones that have stood the test of time have become classics and handed down. [new Pharmacology] has been sold for more than 60 years and has been rated as the best seller in the country for three times. Won the title of "60 years of New China"
【作者单位】： 人民卫生出版社;
【分类号】：G232.2
，
本文编号：2135840
[Abstract]:In the process of brand formation and in the market competition after brand formation, due to its distinctive professional characteristics, accurate reader orientation, practical content resources, novel writing forms and so on, the positive brand books have been widely recognized by consumers. Over time, brand influence has been formed in this field, and some of the ones that have stood the test of time have become classics and handed down. [new Pharmacology] has been sold for more than 60 years and has been rated as the best seller in the country for three times. Won the title of "60 years of New China"
【作者单位】： 人民卫生出版社;
【分类号】：G232.2
，
本文编号：2135840
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2135840.html
