畲族服饰图案在品牌与包装设计中的创新应用

发布时间：2018-07-25 08:56

【摘要】：对畲族服饰图案在品牌与包装设计中的创新应用进行研究,论述了浙江景宁畲族传统服饰图案的文化内涵与主要特征,从形式结构、色彩特点和分类方式及其内容分析这四个方面分析了畲族传统服饰的代表——几何纹饰的设计特征。在此基础上,结合文献分析法,提出了品牌与包装设计中畲族几何纹饰创新应用的方法,并结合实际项目,探索了畲族几何纹饰像素化的应用方法。畲族服饰图案在品牌与包装设计中的创新应用研究,强调民族文化的传承与发扬,提倡设计师需要在真正理解民族图式艺术特点和文化背景的基础上,结合时代特征与现代设计方法,创造出具有民族文化内涵的、现代的品牌与包装设计。
[Abstract]:This paper studies the innovative application of she nationality dress pattern in brand and packaging design, and discusses the cultural connotation and main characteristics of she nationality traditional dress pattern in Jingning, Zhejiang Province, from the formal structure. This paper analyzes the design features of the she nationality's traditional dress, which is the representative of the traditional dress, the geometric pattern, and the content analysis of the color characteristics and the classification method as well as the content analysis. On this basis, combined with the literature analysis, this paper puts forward the method of innovative application of she nationality's geometric decoration in brand and packaging design, and explores the application method of she nationality's geometric decoration pixel in combination with the actual project. The research on the innovative application of she nationality dress pattern in brand and packaging design emphasizes the inheritance and development of national culture, and advocates that designers should really understand the artistic characteristics and cultural background of national schemata. Combined with the characteristics of the times and modern design methods, modern brand and packaging design with national cultural connotation is created.
【作者单位】：浙江工业大学艺术学院;云南艺术学院设计学院;
【基金】：2012年云南省教育科学基金项目《“校地合作”艺术设计产学研创新成果转化研究》,编号:2012Y085
【分类号】：J524.2

【参考文献】