讯飞输入法:默默火在了别家主场
发布时间：2018-08-03 12:30
【摘要】：正在新品发布会上,出现其他品牌或产品,一般有两种可能:一是与竞争产品直接对比,以此证明自身性能的优越;二是列举行业内有名的供应商企业,将受众对供应商品牌的好感及信任转嫁到自己身上。但是近日,创始人罗永浩在其手机品牌锤子M1和M1L的发布会上,却重点插播了一个默默无闻的供应商广告——讯飞输入法。发布会结束后的次日,讯飞输入法直冲App
[Abstract]:At the launch of new products, there are generally two possibilities for the emergence of other brands or products: first, direct comparison with competing products to prove the superiority of their own performance; and second, listing well-known supplier enterprises in the industry. The audience to supplier brand goodwill and trust passed on to themselves. But recently, founder Luo Yonghao, at the launch of his mobile phone brands Hammer M1 and M1L, focused on a little-known supplier ad, iFlytek Input. The next day after the press conference, iFlytek Input dashed straight at App
【分类号】：F49
本文编号：2161757
[Abstract]:At the launch of new products, there are generally two possibilities for the emergence of other brands or products: first, direct comparison with competing products to prove the superiority of their own performance; and second, listing well-known supplier enterprises in the industry. The audience to supplier brand goodwill and trust passed on to themselves. But recently, founder Luo Yonghao, at the launch of his mobile phone brands Hammer M1 and M1L, focused on a little-known supplier ad, iFlytek Input. The next day after the press conference, iFlytek Input dashed straight at App
【分类号】：F49
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