农民专业合作社品牌创建行为实证分析——基于合作社理事长视角

发布时间：2018-08-03 20:00

【摘要】：利用二元Logistic模型,从个体特征、家庭特征、合作社特征与社会经济文化环境特征等4个方面,基于农民专业合作社理事长视角,对影响农民专业合作社品牌创建的因素进行实证分析。结果表明,文化程度、是否有经管类专业背景、家庭人均纯收入、农业收入占比、销售比例、入社金额、合作社成立年限、销售市场区域、农产品价格波动、银行借贷与政府扶持对农民专业合作社品牌创建行为有正向的影响,而年龄对合作社品牌创建行为的影响为负;性别与家庭人口数对理事长带动合作社进行品牌创建行为的影响不显著;相比其他类型的农产品,从事粮食类作物与养殖类农产品生产的合作社更倾向于创建农产品品牌。
[Abstract]:Based on the dual Logistic model, from four aspects: individual characteristics, family characteristics, cooperative characteristics and social, economic, cultural and environmental characteristics, based on the perspective of the director of farmers' professional cooperatives, This paper makes an empirical analysis on the factors that affect the establishment of farmers' professional cooperative brand. The results show that the degree of education, whether or not there is a professional background in economic management, the per capita net income of households, the proportion of agricultural income, the proportion of sales, the amount of money to join the cooperative, the number of years the cooperative has been established, the area where the market is sold, and the fluctuation in the prices of agricultural Bank lending and government support have a positive impact on the brand creation behavior of farmers' professional cooperatives, while age has a negative impact on cooperative brand creation behavior; Gender and family population had no significant influence on the brand creation behavior of the cooperative driven by the director; compared with other types of agricultural products, the cooperatives engaged in the production of grain crops and farming agricultural products were more inclined to create agricultural products brand.
【作者单位】：江西农业大学经济管理学院;江西农业大学人文与公共管理学院;资溪县人民银行;
【基金】：国家自然科学基金(71063009) 江西省软科学研究计划项目(20121BBA10030)
【分类号】：F321.42

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