略论企业品牌的设计与策划
发布时间：2018-08-13 11:10
【摘要】：在经济转型的新常态下,中国正从"做大"到"做强"转型升级,从"中国制造"到"中国创造",品牌的价值、作用与功能日益凸现。本文从最初对品牌的定义出发,结合当前实际,对品牌的核心内容、品牌竞争的新要素、新模式及对企业品牌如何设计和策划作了探讨。
[Abstract]:Under the new normal condition of economic transformation, China is changing from "bigger" to "stronger", from "made in China" to "made in China". The value, function and function of brand are becoming more and more obvious. From the initial definition of brand, combined with the current reality, this paper discusses the core content of brand, new elements of brand competition, new model and how to design and plan the enterprise brand.
【作者单位】： 浙江武林资产评估有限公司;杭州联合银行彭埠支行;爱可环保(杭州)科技有限公司;
【分类号】：F273.2
，
本文编号：2180800
[Abstract]:Under the new normal condition of economic transformation, China is changing from "bigger" to "stronger", from "made in China" to "made in China". The value, function and function of brand are becoming more and more obvious. From the initial definition of brand, combined with the current reality, this paper discusses the core content of brand, new elements of brand competition, new model and how to design and plan the enterprise brand.
【作者单位】： 浙江武林资产评估有限公司;杭州联合银行彭埠支行;爱可环保(杭州)科技有限公司;
【分类号】：F273.2
，
本文编号：2180800
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