鄂尔多斯城市旅游品牌视觉形象设计开发
发布时间：2018-08-20 12:00
【摘要】：随着旅游经济的火爆,各旅游城市纷纷创建独特的品牌形象以吸引消费者目光。优秀的城市旅游品牌以其成功经验表明,城市旅游品牌形象的塑造应深度挖掘自身特色资源,以本地域独特的精神内涵为核心,以自然人文等特色景观为主体,迎合以市场需求来塑造出符合旅游地个性特征的形象。本文研究重点为鄂尔多斯旅游品牌视觉形象的开发与设计。通过前期对旅游品牌、城市旅游品牌、城市旅游品牌视觉形象等相关概念和内容的分析,了解了城市旅游品牌视觉形象建立的基本方法。具体到鄂尔多斯旅游品牌视觉形象的开发构建,以在旅游区实地考察中所获取的资料以及该市旅游发展政策性文件为研究基础。针对旅游视觉形象目前存在的问题,全局谋划鄂尔多斯旅游形象,分析研究旅游资源及市场状况,开发设计出以鄂尔多斯地域文化特征为核心的旅游视觉形象以及视觉形象在各事物中的应用规范。整合多种媒介形式,通过视觉形象的多频次传播,提高公众对鄂尔多斯旅游品牌的认知度,进而对该旅游地形成向往心理,促成旅游行为的实施。论文第一部分主要阐释了城市旅游品牌视觉形象的相关概念,探究了旅游地视觉形象塑造的方法。第二部分主要分析了鄂尔多斯旅游资源的基本情况,提取出特色旅游产品及其核心精神内涵。第三部分主要论述鄂尔多斯旅游现状并且明确旅游业未来发展走向,为准确定位旅游形象提供依据。第四部分为设计实践部分,基于明确的定位,选取核心元素,设计鄂尔多斯旅游视觉形象。第五部分侧重于论述鄂尔多斯旅游视觉形象的推广的方式。在结语部分总结了此次研究的成果以及个人收获和感悟。
[Abstract]:With the popularity of tourism economy, tourism cities have created a unique brand image to attract the attention of consumers. The excellent urban tourism brand shows with its successful experience that the shaping of the urban tourism brand image should deeply excavate its own characteristic resources, take the unique spiritual connotation of the region as the core, and take the natural and humanistic characteristic landscape as the main body. Cater to the needs of the market to create a consistent with the tourist destination personality characteristics of the image. This paper focuses on the development and design of the visual image of tourism brand in Ordos. By analyzing the related concepts and contents of tourism brand and city tourism brand visual image, the basic method of establishing city tourism brand visual image is discussed. Based on the information obtained in the field investigation and the policy documents of the tourism development in Ordos, this paper focuses on the development and construction of the visual image of the tourism brand in Ordos. In view of the existing problems of tourism visual image, the overall planning of tourism image of Ordos, the analysis of tourism resources and market conditions, This paper develops and designs the tourism visual image and the application standard of visual image in all kinds of things with the core of Ordos regional culture. Through the multi-frequency communication of the visual image, the author integrates various media forms to improve the public's recognition of the tourism brand in Ordos, and then form the yearning psychology to the tourist destination and promote the implementation of the tourism behavior. The first part of the paper mainly explains the related concepts of the visual image of urban tourism brand, and probes into the method of visual image shaping of tourist destination. The second part mainly analyzes the basic situation of Ordos tourism resources, extracts the characteristic tourism product and its core spirit connotation. The third part mainly discusses the current situation of tourism in Ordos and defines the future development of tourism, which provides the basis for the accurate positioning of tourism image. The fourth part is the design practice part, based on the clear positioning, select the core elements, design the visual image of Ordos tourism. The fifth part focuses on the promotion of tourism visual image in Ordos. The conclusion summarizes the results of this study as well as personal gains and insights.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
本文编号：2193531
[Abstract]:With the popularity of tourism economy, tourism cities have created a unique brand image to attract the attention of consumers. The excellent urban tourism brand shows with its successful experience that the shaping of the urban tourism brand image should deeply excavate its own characteristic resources, take the unique spiritual connotation of the region as the core, and take the natural and humanistic characteristic landscape as the main body. Cater to the needs of the market to create a consistent with the tourist destination personality characteristics of the image. This paper focuses on the development and design of the visual image of tourism brand in Ordos. By analyzing the related concepts and contents of tourism brand and city tourism brand visual image, the basic method of establishing city tourism brand visual image is discussed. Based on the information obtained in the field investigation and the policy documents of the tourism development in Ordos, this paper focuses on the development and construction of the visual image of the tourism brand in Ordos. In view of the existing problems of tourism visual image, the overall planning of tourism image of Ordos, the analysis of tourism resources and market conditions, This paper develops and designs the tourism visual image and the application standard of visual image in all kinds of things with the core of Ordos regional culture. Through the multi-frequency communication of the visual image, the author integrates various media forms to improve the public's recognition of the tourism brand in Ordos, and then form the yearning psychology to the tourist destination and promote the implementation of the tourism behavior. The first part of the paper mainly explains the related concepts of the visual image of urban tourism brand, and probes into the method of visual image shaping of tourist destination. The second part mainly analyzes the basic situation of Ordos tourism resources, extracts the characteristic tourism product and its core spirit connotation. The third part mainly discusses the current situation of tourism in Ordos and defines the future development of tourism, which provides the basis for the accurate positioning of tourism image. The fourth part is the design practice part, based on the clear positioning, select the core elements, design the visual image of Ordos tourism. The fifth part focuses on the promotion of tourism visual image in Ordos. The conclusion summarizes the results of this study as well as personal gains and insights.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
【参考文献】
相关硕士学位论文 前3条
1 李静;包头城市旅游形象研究[D];北京交通大学;2013年
2 毛亮;城市旅游品牌视觉形象研究[D];中南大学;2008年
3 黄军;旅游地品牌形象视觉设计地域性研究[D];江南大学;2006年
，本文编号：2193531
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