音乐广播电台的品牌之路探究
发布时间：2018-08-20 19:39
【摘要】：正面对网络媒体的巨大冲击,以及复杂的媒介生态环境,传统广播媒体在竞争中激烈地抢夺着日渐萎缩的市场蛋糕,而音乐广播电台自然也不例外。为此,如何突围而出、拓展生存空间,已经成为各音乐广播电台发展亟待解决的重大课题。而品牌构建无疑是实现脱颖而出的有效途径,因此各大电台纷纷探寻自己的品牌之路。精准定位,树立鲜明品牌形象精准定位是节目品牌构建的重要前提,也是最为关键和困难的一
[Abstract]:Facing the huge impact of the network media and the complex media ecological environment, the traditional broadcasting media are grabbing the shrinking market cake in the competition, and the music broadcasting station is no exception. Therefore, how to break through and expand the living space has become a major issue to be solved urgently in the development of music broadcasting stations. And brand construction is undoubtedly an effective way to achieve stand out, so the major radio stations have to explore their own brand road. Accurate positioning and setting up a clear brand image are the important premise of the program brand construction, and also the most critical and difficult one.
【作者单位】： 郑州大学体育学院;
【分类号】：G229.24
[Abstract]:Facing the huge impact of the network media and the complex media ecological environment, the traditional broadcasting media are grabbing the shrinking market cake in the competition, and the music broadcasting station is no exception. Therefore, how to break through and expand the living space has become a major issue to be solved urgently in the development of music broadcasting stations. And brand construction is undoubtedly an effective way to achieve stand out, so the major radio stations have to explore their own brand road. Accurate positioning and setting up a clear brand image are the important premise of the program brand construction, and also the most critical and difficult one.
【作者单位】： 郑州大学体育学院;
【分类号】：G229.24
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