微博角色管理与城市电视台品牌战略
发布时间：2018-08-22 12:24
【摘要】：正微博,即微型博客(Micro-Blog)的简称,是一个基于用户关系的信息分享、传播以及获取平台,用户可以通过WEB、WAP以及各种客户端组建个人小区。微博在技术上是"自媒体"(We Media)的一种延伸,以140字以内的文字更新信息,并实现实时分享。最早的微博是美国的推特(twitter)。2009年8月中国最大的门户网站新浪网推出"新浪微博"内测版,成为门户网站中第一家提供微博服务的网站。
[Abstract]:Positive Weibo, or Micro-Blog, is a platform for information sharing, dissemination and access based on user relationships, through which users can set up individual communities through WEB-WAP and various clients. Weibo is an extension of the "self media" (We Media), which updates information with 140-word text and shares it in real time. The earliest Weibo was Twitter (twitter)., China's largest portal in August 2009, which launched an internal test version of Sina Weibo, becoming the first of its kind to offer Weibo services.
【作者单位】： 中国传媒大学南广学院;中国传媒大学南广学院文化管理学院;中国传媒大学;
【基金】：国家广电总局社科基金项目“城市电视频道专业化品牌化发展研究——以本土服务为导向的频道设置”(项目编号:GD1169)的研究成果
【分类号】：G222
，
本文编号：2197093
[Abstract]:Positive Weibo, or Micro-Blog, is a platform for information sharing, dissemination and access based on user relationships, through which users can set up individual communities through WEB-WAP and various clients. Weibo is an extension of the "self media" (We Media), which updates information with 140-word text and shares it in real time. The earliest Weibo was Twitter (twitter)., China's largest portal in August 2009, which launched an internal test version of Sina Weibo, becoming the first of its kind to offer Weibo services.
【作者单位】： 中国传媒大学南广学院;中国传媒大学南广学院文化管理学院;中国传媒大学;
【基金】：国家广电总局社科基金项目“城市电视频道专业化品牌化发展研究——以本土服务为导向的频道设置”(项目编号:GD1169)的研究成果
【分类号】：G222
，
本文编号：2197093
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