茶叶品牌设计中“诗画”元素的应用与体现

发布时间：2018-08-26 07:41

【摘要】：在我国几千年的成熟发展过程中,形成了元素多元、形式多样、内涵丰富的文化元素体系,而应用好这些文化要素,其不仅能够实现对传统文化的有效传承,同时更为重要的是在这一过程中,也满足了人们开展各项活动的具体需要。本文拟从茶叶品牌设计活动开展过程中存在的问题和不足分析入手,结合"诗画"元素的具体内涵,通过融入茶叶品牌设计活动开展的具体要求,从而探究"诗画"元素在茶叶品牌设计活动中的具体应用思路和价值体现形式。
[Abstract]:In the course of thousands of years of mature development in China, a system of cultural elements with multiple elements, various forms and rich connotations has been formed. If these cultural elements are applied properly, they can not only realize the effective inheritance of traditional culture, but also, more importantly, meet the specific needs of people in carrying out various activities. Starting from the analysis of the problems and shortcomings in the process of tea brand design activities, combining with the concrete connotation of "poetry and painting" elements, and by integrating the specific requirements of tea brand design activities, this paper explores the concrete application ideas and value forms of "poetry and painting" elements in tea brand design activities.
【作者单位】：江西陶瓷工艺美术职业技术学院;
【分类号】：J524

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