《共同关注》栏目定位及品牌特色分析
发布时间：2018-08-27 11:39
【摘要】： 《共同关注》栏目开播于2003年5月1日,是中央电视台新闻频道日播节目中的一员,它集新闻性、故事性、专题性、公益性于一身。社会生活是节目的新闻来源,因此社会生活中的人情百态是栏目的主要内容,栏目尤其关注弱势群体的生活状态。同时栏目开展了很多公益性活动,这种形式使得节目的收视率和活动的知名度得到了提升。栏目在风格上经历了一个转变过程,开播前期以调查性、揭露性报道为主,开播一年半以后栏目开始慢慢转向颂扬性报道,直到现在打出公益慈善牌。本文采用实证分析法并结合相关资料,从不同方面对《共同关注》进行分析,包括报道内容、栏目定位,品牌特色,风格转变等,并希望在此基础上对电视栏目个案的研究提供一个有益参考。
[Abstract]:The column "Common concern", which was broadcast on May 1, 2003, is one of the daily programs in the news channel of CCTV. It integrates news, story, theme and public welfare. Social life is the news source of the program, so the social life is the main content of the column, the column pays special attention to the living condition of the disadvantaged groups. At the same time, the program carried out a lot of public welfare activities, this form of program ratings and activities awareness has been improved. The program experienced a process of change in style. In the early stage of broadcasting, it mainly focused on investigative and disclosing reports. After one and a half years of broadcasting, the column began to slowly turn to eulogizing reports, until now it was playing the charity card. This article uses the empirical analysis method and the related data to analyze "Common concern" from different aspects, including the content of the report, column positioning, brand characteristics, style change, etc. On this basis, I hope to provide a useful reference for the case study of TV programs.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G222
本文编号：2207160
[Abstract]:The column "Common concern", which was broadcast on May 1, 2003, is one of the daily programs in the news channel of CCTV. It integrates news, story, theme and public welfare. Social life is the news source of the program, so the social life is the main content of the column, the column pays special attention to the living condition of the disadvantaged groups. At the same time, the program carried out a lot of public welfare activities, this form of program ratings and activities awareness has been improved. The program experienced a process of change in style. In the early stage of broadcasting, it mainly focused on investigative and disclosing reports. After one and a half years of broadcasting, the column began to slowly turn to eulogizing reports, until now it was playing the charity card. This article uses the empirical analysis method and the related data to analyze "Common concern" from different aspects, including the content of the report, column positioning, brand characteristics, style change, etc. On this basis, I hope to provide a useful reference for the case study of TV programs.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G222
【引证文献】
相关硕士学位论文 前2条
1 刘颖;河南电视台《民生大参考》栏目特色研究[D];河南大学;2011年
2 余艳;电视天气预报节目的“可视性”与“必视性”研究[D];江西师范大学;2011年
，本文编号：2207160
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