服装品牌与标志设计的识别应用
发布时间：2018-09-08 08:27
【摘要】：从产品经营到资本经营,是现代企业发展的必然趋势。21世纪是品牌经营的时代,以品牌为主的无形资产经营形态,将是服装市场经营的最高境界。随着信息时代的发展,社会经济的日新月异,越来越多的企业在追求经济利润的同时,开始把目光转向对自身品牌形象的塑造上。尤其是近年来,一些成功企业纷纷更换标志。因此,能否拥有成功的标志设计,已成为企业在激烈的市场竞争中立于不败之地的关键因素。服装企业更是如此,拥有自己独特的品牌标志,保持自身的个性,以达到宣传塑造和自我形象的提高,是每一个服装企业追求的最终目标。 本文以“标志”和“服装品牌标志设计”的应用为切入点,联系我国服装品牌的发展历史和现状,对市场上成功的案例进行了分析,并发掘其深层次原因,讨论其在现实生活中的应用价值。重点勾勒了标志设计在服装品牌中的识别应用,这对推动我国服装品牌标志设计理论研究的发展,加强我国服装形象识别系统建设,具有一定的理论和实践意义。
[Abstract]:From product management to capital management is the inevitable trend of the development of modern enterprises. The 21st century is the era of brand management. The management form of intangible assets mainly on brand will be the highest level of clothing market management. With the development of the information age and the rapid development of social economy, more and more enterprises begin to focus on shaping their brand image while pursuing economic profits. Especially in recent years, some successful enterprises have replaced the logo. Therefore, whether has the successful symbol design, has become the enterprise in the fierce market competition in the invincible key factor. Even more so, clothing enterprises have their own unique brand logo, to maintain their own personality, in order to achieve the promotion of shaping and self-image improvement, is the ultimate goal of every clothing enterprise. Based on the application of "logo" and "clothing brand logo design", this paper analyzes the successful cases in the market and explores the deep-seated reasons for the success of the market, in light of the development history and present situation of our country's clothing brands. Its application value in real life is discussed. This paper outlines the application of logo design in the identification of clothing brands, which is of theoretical and practical significance to promote the development of the theoretical research on the logo design of clothing brands in China and to strengthen the construction of the identification system of clothing image in China.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524
本文编号：2229972
[Abstract]:From product management to capital management is the inevitable trend of the development of modern enterprises. The 21st century is the era of brand management. The management form of intangible assets mainly on brand will be the highest level of clothing market management. With the development of the information age and the rapid development of social economy, more and more enterprises begin to focus on shaping their brand image while pursuing economic profits. Especially in recent years, some successful enterprises have replaced the logo. Therefore, whether has the successful symbol design, has become the enterprise in the fierce market competition in the invincible key factor. Even more so, clothing enterprises have their own unique brand logo, to maintain their own personality, in order to achieve the promotion of shaping and self-image improvement, is the ultimate goal of every clothing enterprise. Based on the application of "logo" and "clothing brand logo design", this paper analyzes the successful cases in the market and explores the deep-seated reasons for the success of the market, in light of the development history and present situation of our country's clothing brands. Its application value in real life is discussed. This paper outlines the application of logo design in the identification of clothing brands, which is of theoretical and practical significance to promote the development of the theoretical research on the logo design of clothing brands in China and to strengthen the construction of the identification system of clothing image in China.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524
【引证文献】
相关期刊论文 前1条
1 张晗;;服装品牌标识的文化性探析[J];哈尔滨职业技术学院学报;2013年01期
相关硕士学位论文 前2条
1 雷丽娜;网络环境下基于顾客感知价值的服装品牌研究[D];青岛大学;2011年
2 卢敏;现代服装品牌标识创意设计研究[D];湖南师范大学;2012年
，本文编号：2229972
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