品牌传承企业在新消费经济时代的营销效益研究
发布时间：2018-10-05 14:39
【摘要】：作为中国传统文化的重要组成部分,"品牌传承"商业模式在新消费经济时代的活力再造是关系到民族经济可持续发展的重要课题,文章重点分析了传承性品牌企业在新经济环境中存在的营销速度脱节与营销模式落伍问题,并且以新观念为切入点对中华传统文化商业的振兴和营销创新提出了相关建议,希望能够对民族传统经济产业在新时代的突破和发展提供有益的借鉴。
[Abstract]:As an important part of Chinese traditional culture, "brand inheritance" business model in the new consumer economy era is an important issue related to the sustainable development of national economy. This paper mainly analyzes the problem of the disconnection between marketing speed and marketing mode in the new economic environment, and puts forward some suggestions on the revitalization and marketing innovation of Chinese traditional culture commerce from the perspective of new concepts. Hope to provide useful reference for the breakthrough and development of national traditional economic industry in the new era.
【作者单位】： 河北软件职业技术学院;
【分类号】：F272.3;F274
[Abstract]:As an important part of Chinese traditional culture, "brand inheritance" business model in the new consumer economy era is an important issue related to the sustainable development of national economy. This paper mainly analyzes the problem of the disconnection between marketing speed and marketing mode in the new economic environment, and puts forward some suggestions on the revitalization and marketing innovation of Chinese traditional culture commerce from the perspective of new concepts. Hope to provide useful reference for the breakthrough and development of national traditional economic industry in the new era.
【作者单位】： 河北软件职业技术学院;
【分类号】：F272.3;F274
【共引文献】
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