影响消费者购买零售商自有品牌的因素——一个文献综述
发布时间：2018-10-09 13:21
【摘要】：零售商自有品牌无论是在发达国家还是发展中国家,已经或逐渐被消费者所认知和购买。本文从消费感知、制造商与零售商的行业结构以及宏观经济三个层面,对有关影响消费者购买零售商自有品牌的因素的相关文献进行了系统的分析整理,并指出现有研究的不足之处,以对国内相关领域的理论研究提供一些借鉴。
[Abstract]:Whether in developed or developing countries, retailers' own brands have been recognized and bought by consumers. This paper makes a systematic analysis of the relevant literature on the factors that influence consumers to buy retailers' own brands from the perspectives of consumer perception, the industry structure of manufacturers and retailers, and the macro-economy. And pointed out the shortcomings of the existing research, in order to provide some reference for domestic theoretical research in related fields.
【作者单位】： 鲁东大学商学院;经济科学出版社;
【分类号】：F713.55
本文编号：2259486
[Abstract]:Whether in developed or developing countries, retailers' own brands have been recognized and bought by consumers. This paper makes a systematic analysis of the relevant literature on the factors that influence consumers to buy retailers' own brands from the perspectives of consumer perception, the industry structure of manufacturers and retailers, and the macro-economy. And pointed out the shortcomings of the existing research, in order to provide some reference for domestic theoretical research in related fields.
【作者单位】： 鲁东大学商学院;经济科学出版社;
【分类号】：F713.55
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