福州市温泉旅游开发与品牌建设
发布时间：2018-10-10 11:14
【摘要】： 福州温泉旅游资源具有良好的基础条件,但其开发却不尽如人意。在开发过程中,福州温泉资源主要作为城市生活用水被利用,其附加值和社会经济效益都很低。本文在总结国内外温泉研究成果和国内外温泉旅游成功案例分析的基础上,探讨温泉旅游开发的理念、原则、影响因素和发展趋势等系列问题。并以此为理论基础,结合福州温泉资源的赋存状况、开发历史与现状等方面,分析福州温泉旅游开发的优势和劣势、挑战和机遇,提出福州温泉旅游开发的对策,并设计了一系列的温泉旅游产品。同时,引入品牌构建发展系统管理模型,从品牌塑造、品牌推广、品牌延伸和品牌维护四个方面对福州温泉旅游的品牌建设进行初步探讨,以期越来越多的人关注福州的温泉旅游的开发与发展。福州温泉资源应明确未来的开发方向,把温泉资源重点用于旅游开发。注重保护温泉资源,有效控制不限制开采和无偿使用,提高社会经济效益。对福州温泉资源进行高起点、高层次的统筹规划,充分发挥福州温泉资源的特色和优势,使温泉旅游产品规模化、特色化、品牌化。
[Abstract]:Fuzhou hot spring tourism resources have good basic conditions, but its development is not satisfactory. In the process of development, Fuzhou hot spring resources are mainly used as urban domestic water, and their added value and social economic benefits are very low. On the basis of summing up the research results of hot springs at home and abroad and the analysis of successful cases of hot spring tourism at home and abroad, this paper discusses the ideas, principles, influencing factors and development trends of hot spring tourism development. On the basis of this theory, this paper analyzes the advantages and disadvantages, challenges and opportunities of Fuzhou hot spring tourism development, and puts forward the countermeasures of Fuzhou hot spring tourism development according to the existing situation, history and present situation of Fuzhou hot spring resources. And designed a series of hot spring tourism products. At the same time, we introduce the management model of brand construction and development system, and discuss the brand construction of Fuzhou hot spring tourism from four aspects: brand building, brand promotion, brand extension and brand maintenance. With a view to more and more people concerned about Fuzhou's hot spring tourism development and development. Fuzhou hot spring resources should be clear about the future development direction, the hot spring resources should be used for tourism development. Focus on the protection of hot spring resources, effective control does not restrict mining and free use, improve social and economic benefits. This paper gives full play to the characteristics and advantages of Fuzhou hot spring resources in order to make the hot spring tourism products on a large scale, characteristic and brand.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F592.7
本文编号：2261552
[Abstract]:Fuzhou hot spring tourism resources have good basic conditions, but its development is not satisfactory. In the process of development, Fuzhou hot spring resources are mainly used as urban domestic water, and their added value and social economic benefits are very low. On the basis of summing up the research results of hot springs at home and abroad and the analysis of successful cases of hot spring tourism at home and abroad, this paper discusses the ideas, principles, influencing factors and development trends of hot spring tourism development. On the basis of this theory, this paper analyzes the advantages and disadvantages, challenges and opportunities of Fuzhou hot spring tourism development, and puts forward the countermeasures of Fuzhou hot spring tourism development according to the existing situation, history and present situation of Fuzhou hot spring resources. And designed a series of hot spring tourism products. At the same time, we introduce the management model of brand construction and development system, and discuss the brand construction of Fuzhou hot spring tourism from four aspects: brand building, brand promotion, brand extension and brand maintenance. With a view to more and more people concerned about Fuzhou's hot spring tourism development and development. Fuzhou hot spring resources should be clear about the future development direction, the hot spring resources should be used for tourism development. Focus on the protection of hot spring resources, effective control does not restrict mining and free use, improve social and economic benefits. This paper gives full play to the characteristics and advantages of Fuzhou hot spring resources in order to make the hot spring tourism products on a large scale, characteristic and brand.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F592.7
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