品牌体检:品牌健康维护的必修课
发布时间：2018-10-11 18:02
【摘要】：正首先需要指出的是:这里所说的"品牌"指的是经由组织长期经营打造而成的某种声誉或公众的认知评价,或者通俗地说,就是组织的形象。从危机传播管理的角度看,品牌危机关乎组织的生死存亡。从危机的级别来说,品牌危机属于重量级。品牌乃重器,容不得有闪失。因此,在危机传播管理领域,品牌危机的防范就显得极为
[Abstract]:The first thing to be pointed out is that "brand" refers to a certain reputation or public cognitive evaluation created by the long-term operation of the organization, or, in other words, the image of the organization. From the perspective of crisis communication management, brand crisis is related to the survival of the organization. From the crisis level, brand crisis belongs to the heavyweight. Brand is a heavy device, there is no room for loss. Therefore, in the field of crisis communication management, the prevention of brand crisis is extremely serious.
【作者单位】： 中国农业大学人文与发展学院;
【分类号】：F273.2
[Abstract]:The first thing to be pointed out is that "brand" refers to a certain reputation or public cognitive evaluation created by the long-term operation of the organization, or, in other words, the image of the organization. From the perspective of crisis communication management, brand crisis is related to the survival of the organization. From the crisis level, brand crisis belongs to the heavyweight. Brand is a heavy device, there is no room for loss. Therefore, in the field of crisis communication management, the prevention of brand crisis is extremely serious.
【作者单位】： 中国农业大学人文与发展学院;
【分类号】：F273.2
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