全生命周期视角下特色农产品地域性品牌培育的博弈分析
发布时间：2018-10-21 20:25
【摘要】：为把握特色农产品地域性品牌培育过程中的利益冲突和矛盾,运用博弈分析工具,对地域性品牌培育全生命周期阶段的利益关系和行为取向进行剖析,厘清了各市场主体间的关系脉络,以明晰各主体在品牌培育中的位置和作用,并针对各生命周期提出阶段性的措施建议。
[Abstract]:In order to grasp the conflicts of interests and contradictions in the process of regional brand cultivation of characteristic agricultural products, this paper analyzes the interest relationship and behavior orientation in the whole life cycle of regional brand cultivation by using game analysis tools. In order to clarify the position and role of each main body in brand cultivation, this paper clarifies the relationship among the market subjects, and puts forward some measures for each life cycle.
【作者单位】： 中南民族大学管理学院;
【基金】：国家社会科学基金(编号:10CMZ022) 中南民族大学研究生创新基金
【分类号】：F273.2
[Abstract]:In order to grasp the conflicts of interests and contradictions in the process of regional brand cultivation of characteristic agricultural products, this paper analyzes the interest relationship and behavior orientation in the whole life cycle of regional brand cultivation by using game analysis tools. In order to clarify the position and role of each main body in brand cultivation, this paper clarifies the relationship among the market subjects, and puts forward some measures for each life cycle.
【作者单位】： 中南民族大学管理学院;
【基金】：国家社会科学基金(编号:10CMZ022) 中南民族大学研究生创新基金
【分类号】：F273.2
【参考文献】
相关期刊论文 前3条
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2 浦徐进;蒋力;刘焕明;;农户维护集体品牌的行为分析:个人声誉与组织声誉的互动[J];农业经济问题;2011年04期
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本文编号：2286270
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