文化旅游节品牌视觉形象设计研究
发布时间：2018-10-23 11:09
【摘要】：随着社会经济的飞速发展,民众生活水平提高,对休闲娱乐的需求也越来越高,大家需要在繁忙的工作之余有可以放松心境的文娱活动。在全国上下积极为传统地域文化的保护和传承努力之际,地域文化旅游节这一文化传播的载体应运而生。然而多数地域文化旅游节在媒体宣传的部分还是非常简单的,没有突破性地抓住大众眼球的宣传,难免会落入俗套。如果潜在旅游者对其想要传达的地域文化概念是模糊的,将无法形成地域文化旅游节品牌。本文在分析了旅游节实质意义的基础上,强调了视觉形象对地域文化旅游节品牌化形成的必要性,研究了如何运用视觉形象设计更好地宣传地域文化。通过调查研究各地文化旅游节的优缺点,以及笔者对地域文化旅游节视觉形象设计的实践经验,总结了针对性的设计思维和方法。例如,必须切合地域旅游资源;品牌设计风格的统一;突出地域特色的同时做到趣味最大化;以游客的旅游体验感为中心,多角度的进行视觉形象设计。本研究可为同类型地域主体文化旅游节品牌的视觉形象设计提供有意义的借鉴和参考,可以更加人性化地塑造地域旅游品牌。
[Abstract]:With the rapid development of social economy and the improvement of people's living standard, the demand for leisure and entertainment is also increasing. At the same time, the tourism festival of regional culture emerged as the carrier of cultural communication. However, most regional cultural tourism festival in the media is still very simple, not a breakthrough to catch the eyes of the public publicity, will inevitably fall into the clich 茅. If potential tourists are vague about the concept of regional culture they want to convey, they will not be able to form the brand of tourism festival of regional culture. Based on the analysis of the essential significance of tourism festival, this paper emphasizes the necessity of visual image to the formation of regional culture tourism festival, and studies how to use visual image design to better propagate regional culture. By investigating the advantages and disadvantages of cultural tourism festivals and the author's practical experience in the visual image design of regional cultural tourism festivals, this paper summarizes the targeted design thinking and methods. For example, we must suit the regional tourism resources; the unity of brand design style; highlight the regional characteristics while maximizing the interest; take the tourist experience as the center, multi-angle visual image design. This study can provide meaningful reference and reference for the visual image design of the brand of the same type regional main body culture tourism festival, and can more humanize the regional tourism brand.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
本文编号：2289054
[Abstract]:With the rapid development of social economy and the improvement of people's living standard, the demand for leisure and entertainment is also increasing. At the same time, the tourism festival of regional culture emerged as the carrier of cultural communication. However, most regional cultural tourism festival in the media is still very simple, not a breakthrough to catch the eyes of the public publicity, will inevitably fall into the clich 茅. If potential tourists are vague about the concept of regional culture they want to convey, they will not be able to form the brand of tourism festival of regional culture. Based on the analysis of the essential significance of tourism festival, this paper emphasizes the necessity of visual image to the formation of regional culture tourism festival, and studies how to use visual image design to better propagate regional culture. By investigating the advantages and disadvantages of cultural tourism festivals and the author's practical experience in the visual image design of regional cultural tourism festivals, this paper summarizes the targeted design thinking and methods. For example, we must suit the regional tourism resources; the unity of brand design style; highlight the regional characteristics while maximizing the interest; take the tourist experience as the center, multi-angle visual image design. This study can provide meaningful reference and reference for the visual image design of the brand of the same type regional main body culture tourism festival, and can more humanize the regional tourism brand.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
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