浅谈品牌化经营对四川中小私营企业持续发展之意义

发布时间：2018-11-11 14:19

【摘要】：各种统计数据表明,私营经济已经成为我国国民经济的重要组成部分,并且是各种经济成分里面表现最为活跃的。因此,研究中国经济如何更好地发展,私营经济是不可或缺的重要部分。尽管中国私营经济通过二十余年的发展,取得了长足的进步,然而同世界经济发达国家相比,依然显得十分弱小,具体体现在竞争力不强。而当今世界经济发展格局是经济的全球化趋势,并且愈演愈烈,自中国加入WTO以来,更是让我们直接体会到了这种状况。在这样的时代背景下,中国的企业该如何应对,作为中国经济重要组成部分的私营企业又该如何应对,是我们经济领域尤其是身临其中的私营企业主们应该认真思考的重大命题。在中国内部,经济的发展也是很不平衡的,东强西弱的格局已经形成,而西部地区的国土面积和人口数量占了全国的大半,我们要实现社会主义强国的美好愿望,就不能置西部地区于不顾,党和国家正是在这样的背景下制定了西部大开发的宏伟战略。西部地区的企业们在这样的历史机遇面前,该怎样去利用优势,克服弱点,争取一个大的发展,同样是西部地区企业经营者们应该认真思考的重大命题。四川,作为西部重要地区,如何尽快改善目前的落后局面,是我们从地方政府到每一个企业经营者应该认真思考的重大命题。正是基于以上两个方面,加之本人有在私营企业近十年的工作经历,本文选择四川中小私营企业在新的时代背景下如何增强竞争力、实现持续发展作为研究课题,希望能够达到抛砖引玉的目的。本文首先通过各种统计数据,分析了中国及四川私营经济的发展现状,证明了私营经济在我国及四川已然成为国民经济的重要组成部分。然后运用对比的方法,分析了四川私营经济与东部地区之间存在的差距以及落后的原因,为后面提出解决方案奠定基础。接着,本文从市场经济发展的客观规律提出了“市场经济发展到一定阶段,市场竞争必然演变为品牌竞争”的观点,结合中国市场的现状,为四川私营企业在当今时代背景下要实现持续发展开出了药方——走品牌化经营道路,并就如何实施品牌战略提出了具体的思路及应注意的问题。最后,通过一个实际案例,从反面证明不按照市场经济的规律和具体情况去管理企业和规划企业的发展战略,就必然失败,从而完成课题的研究工作。
[Abstract]:All kinds of statistics show that the private economy has become an important part of our national economy, and it is the most active among all kinds of economic components. Therefore, the private sector is an indispensable part of the research on how to develop the Chinese economy better. Although China's private economy has made great progress through the development of more than 20 years, it is still very weak compared with the developed countries in the world economy, which is embodied in the lack of competitive power. Today's world economic development pattern is the trend of economic globalization, and intensified, since China's entry into WTO, let us directly understand this situation. Against this background of the times, how should Chinese enterprises respond, and how should private enterprises, as an important part of the Chinese economy, deal with them? It is an important proposition for our economic sector, especially for private entrepreneurs who are in it. Within China, the development of the economy is also very uneven, the pattern of the east strong and the west weak has been formed, and the land area and the population of the western region account for more than half of the whole country. We want to realize the good wish of the socialist powerful nation. The Party and the state have formulated the grand strategy for the development of the western region against this background. In the face of such a historical opportunity, enterprises in the western region should make use of their advantages, overcome their weaknesses and strive for a great development, which is also a major proposition that business operators in the western region should seriously consider. Sichuan, as an important area in the west, how to improve the present backward situation as soon as possible is an important proposition that we should seriously consider from the local government to every business operator. It is based on the above two aspects, coupled with my nearly 10 years of working experience in private enterprises, this paper chooses Sichuan small and medium-sized private enterprises in the new era to enhance their competitiveness and achieve sustainable development as a research topic. Hope to achieve the goal of throwing bricks and attracting jade. This paper first analyzes the current situation of private economy in China and Sichuan through various statistical data, and proves that private economy has become an important part of national economy in China and Sichuan. Then, by using the method of contrast, the author analyzes the gap between the private economy in Sichuan and the eastern region and the reasons of backwardness, which lays the foundation for the later solutions. Then, from the objective law of the development of the market economy, this paper puts forward the view that the market economy develops to a certain stage, the market competition inevitably evolves into the brand competition, and combines the present situation of the Chinese market. In order to realize the sustainable development of the private enterprises in Sichuan under the background of the present times, this paper puts forward the prescription of taking the road of brand management, and puts forward some concrete ideas and problems that should be paid attention to on how to carry out the brand strategy. Finally, through an actual case, it is proved from the reverse side that the development strategy of the enterprise is not managed according to the laws and conditions of the market economy, and the development strategy of the enterprise will inevitably fail, thus completing the research work of the subject.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2;F276.5;F276.3

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