略论易捷便利店自有品牌商品的开发
发布时间：2018-11-19 21:34
【摘要】：自有品牌(Private Brand)也称经销商品牌,它诞生于19世纪80年代,是商业竞争发展到一定阶段的产物,是商业零售企业为了突出自身形象、维护竞争地位、充分利用自身的无形资产而采取的一种竞争策略。西方国家对自有品牌的理论研究和实际应用已趋于成熟,并成为其零售业发展的重要组成部分。长期而言,自有品牌的开发、增长将有效地帮助企业增加和平衡利润,同时也将更好地抵御供应商施加的价格压力。
[Abstract]:Private brand (Private Brand), also known as dealer brand, was born in the 1880s. It is the product of the development of commercial competition to a certain stage, is the commercial retail enterprises in order to highlight their own image, maintain the competitive position, A competitive strategy that takes full advantage of one's own intangible assets. The theoretical research and practical application of private brand in western countries have matured and become an important part of the development of retail trade. In the long run, private brand development and growth will effectively help companies increase and balance profits, while also better resisting price pressures from suppliers.
【作者单位】： 中石化易捷销售有限公司;
【分类号】：F721
，
本文编号：2343488
[Abstract]:Private brand (Private Brand), also known as dealer brand, was born in the 1880s. It is the product of the development of commercial competition to a certain stage, is the commercial retail enterprises in order to highlight their own image, maintain the competitive position, A competitive strategy that takes full advantage of one's own intangible assets. The theoretical research and practical application of private brand in western countries have matured and become an important part of the development of retail trade. In the long run, private brand development and growth will effectively help companies increase and balance profits, while also better resisting price pressures from suppliers.
【作者单位】： 中石化易捷销售有限公司;
【分类号】：F721
，
本文编号：2343488
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