当代东北地域品牌文化传播的问题与策略

发布时间：2018-11-20 09:21

【摘要】： 近些年,文化研究渐成热点,许多专家学者纷纷著书立说,投入到文化研究领域。文化是社会生活的重要组成部分,是一种无形的精神力量,为本民族和地区的生存发展提供精神动力和智力支持。地域文化是文化学的一个分支,在文化研究的浪潮下,也备受关注。地域文化是文化在特定地区范围内的一种独特的表现形态,它由一整套的传统观念、思维方式和价值体系所构成。东北地区的文化是具有鲜明特色的文化,是中华文化的重要组成部分,东北文化的建设关系到东北地区的经济、政治的发展,甚至关乎整个国家的发展。研究东北文化传播现状,探寻东北文化传播规律,对于东北文化的现代化发展有着重要的实践意义。论文内容分四个部分。第一部分梳理东北文化发展历史脉络;第二部分分析当代东北文化传播的时空环境;第三部分探寻东北文化传播中存在的问题;第四部分对当代东北文化传播中存在的问题提出合理化建议。本文以东北品牌文化产品传播为个案研究当代东北地域文化传播。试图通过此次研究总结出东北地域文化的优势,以传播学的视角,从传播渠道模式、传播机制、传播效果等方面入手,运用文化人类学、传播学、社会学等多学科理论分析东北地域文化传播现状,找出东北文化传播过程中存在的问题,探索东北地域文化传播策略。
[Abstract]:In recent years, cultural research has become a hot topic. Many experts and scholars have written books and devoted themselves to the field of cultural research. Culture is an important part of social life and an invisible spiritual force, which provides spiritual power and intellectual support for the survival and development of our nation and region. Regional culture is a branch of culturology. Regional culture is a unique form of expression of culture in a specific area. It is composed of a whole set of traditional concepts, modes of thinking and value system. The culture of the Northeast region is a culture with distinct characteristics and an important part of the Chinese culture. The construction of the Northeast Culture is related to the economic and political development of the Northeast region and even to the development of the whole country. It is of great practical significance for the modernization of northeast culture to study the present situation and law of northeast culture communication. The paper is divided into four parts. The first part combs the historical context of the northeast culture development; the second part analyzes spatio-temporal environment, the third part explores the problems in the Northeast culture communication. In the fourth part, the author puts forward some reasonable suggestions on the problems existing in the cultural communication of Northeast China. This article takes the brand culture product dissemination of Northeast China as a case study. Through this study, I try to sum up the advantages of Northeast regional culture, from the perspective of communication, from the communication channel model, communication mechanism, communication effect and so on, using cultural anthropology, communication, communication, This paper analyzes the present situation of the spread of regional culture in Northeast China, finds out the problems existing in the process of spreading the culture in Northeast China, and probes into the communication strategy of regional culture in Northeast China.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G124

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