人文景观设计中品牌形象的表现与塑造

发布时间：2018-11-22 20:18

【摘要】：中国作为世界旅游的输出大国,旅游产业成为我国经济发展的重要产业。景观分为自然景观和人文景观,而在目前的景观开发中,关注更多的往往是有形的景观物质,自然景观和人文景观无法协调,经营模式还处于比较低级的状态,品牌形象的塑造力度弱,所以如何表现和塑造品牌形象,对更好地开发人文景观是一个具有现实意义的研究课题。本文通过对国内外人文景观的视觉形象系统设计现状的考察与研究,分析我国人文景观设计中目前存在的问题,从视觉系统设计的角度,探讨如何更好地表现和塑造人文景观的品牌形象设计,这不仅有助于人文景观的品牌形象建设,也能为传统文化的保护、继承和发扬提供新的思路和尝试。本文以发现问题、分析问题、解决问题为思路进行阐述,试着从理论与实践中提出一些方法,以丰富人文景观品牌形象的理论内涵,完善其理论体系,为设计实践提供一定的理论依据,解决当前人文景观在建立品牌形象方面的理论欠缺和无实际应用的问题。
[Abstract]:As an export country of tourism in the world, China's tourism industry has become an important industry in China's economic development. Landscape is divided into natural landscape and human landscape, but in the current landscape development, more attention is often paid to tangible landscape materials, natural landscape and human landscape can not be coordinated, the business model is still in a relatively low state. The molding of brand image is weak, so how to express and shape the brand image is a research topic of practical significance for better development of humanistic landscape. Based on the investigation and research on the present situation of the visual image system design of the humanistic landscape at home and abroad, this paper analyzes the problems existing in the design of the humanistic landscape in our country, and from the angle of the visual system design, This paper discusses how to better express and shape the brand image design of humanistic landscape, which is not only helpful to the brand image construction of humanistic landscape, but also provides new ideas and attempts for the protection, inheritance and development of traditional culture. In order to enrich the theoretical connotation of the brand image of human landscape and perfect its theoretical system, this paper expounds the idea of discovering, analyzing and solving problems, and tries to put forward some methods from theory and practice. It can provide some theoretical basis for design practice and solve the problems of lack of theory and no practical application of the current humanistic landscape in the establishment of brand image.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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