城市品牌研究的知识图谱分析
发布时间：2018-11-25 12:59
【摘要】：运用知识图谱这种可视化的文献分析工具,对城市品牌研究文献进行分析。研究表明:(1)2007~2011年,城市品牌研究文献数量迅速增加,城市品牌研究开始成为热点。(2)从关键词共现分析看,城市品牌研究主要建立在讨论城市品牌建构路径和城市品牌建设具体方法上。(3)从文献共被引关系看,城市品牌研究可以分为品牌本身的讨论、宜居城市的生活环境以及市民的身体健康与城市品牌的关系、城市品牌与城市营销之间的关系三个阶段。进而指出,城市品牌研究的重点方向应该是对城市品牌的影响因素及形成过程、城市品牌评价系统的研究。
[Abstract]:Knowledge map is used as a visual document analysis tool to analyze the literature of urban brand research. The results show that: (1) from 2007 to 2011, the number of urban brand research literature increased rapidly, and the urban brand research began to become a hot spot. (2) from the word co-occurrence analysis, The study of urban brand is mainly based on discussing the path of urban brand construction and the specific methods of urban brand building. (3) from the co-citation of literature, the study of urban brand can be divided into the discussion of brand itself. There are three stages: the living environment of livable city, the relationship between citizen's health and city brand, and the relationship between city brand and city marketing. Furthermore, it is pointed out that the key direction of urban brand research should be the influencing factors and forming process of urban brand, and the study of urban brand evaluation system.
【作者单位】： 大连理工大学盘锦校区;大连理工大学管理与经济学部;
【分类号】：F290;C912.81
[Abstract]:Knowledge map is used as a visual document analysis tool to analyze the literature of urban brand research. The results show that: (1) from 2007 to 2011, the number of urban brand research literature increased rapidly, and the urban brand research began to become a hot spot. (2) from the word co-occurrence analysis, The study of urban brand is mainly based on discussing the path of urban brand construction and the specific methods of urban brand building. (3) from the co-citation of literature, the study of urban brand can be divided into the discussion of brand itself. There are three stages: the living environment of livable city, the relationship between citizen's health and city brand, and the relationship between city brand and city marketing. Furthermore, it is pointed out that the key direction of urban brand research should be the influencing factors and forming process of urban brand, and the study of urban brand evaluation system.
【作者单位】： 大连理工大学盘锦校区;大连理工大学管理与经济学部;
【分类号】：F290;C912.81
【参考文献】
相关期刊论文 前2条
1 方丽;城市品牌要素指标体系[J];技术与市场;2005年05期
2 杜青龙,袁光才;城市品牌定位理论与实证分析[J];西南交通大学学报(社会科学版);2004年06期
【共引文献】
相关期刊论文 前10条
1 张锐;张q，
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