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“赖茅”品牌之乱

发布时间:2018-12-11 07:40
【摘要】:正上百个打着"赖茅"旗号的厂家,生产着几千种"赖茅"……贵州"赖茅"酒,历史悠久,但目前受困于"赖茅"商标之争与品牌之乱,却始终处于三线酒类企业行列。"赖茅"品牌之乱,全国其他酒类品牌,甚至其他非酒类品牌无一出其右。赖茅酒因其与贵州茅台酒之间的历史渊源,使其具有
[Abstract]:Hundreds of manufacturers in the name of "Lai Mao" are producing thousands of "Lai Mao". Guizhou "Lai Mao" wine has a long history, but is currently trapped in the "Lai Mao" trademark dispute and brand chaos, but has always been in the ranks of the third line wine enterprises. " Lai Mao "brand chaos, the country's other liquor brands, and even other non-alcoholic brands not one of its right." Because of its historical origin with Guizhou Moutai wine, Lai Mao Liquor has the following characteristics
【作者单位】: 贵阳学院;
【分类号】:F273.2;F426.82


本文编号:2372158

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