基于“五W模式”的黑衣壮文化品牌传播路径研究
发布时间：2018-12-18 00:08
【摘要】：传播学中拉斯韦尔的"五W模式"包括传者(Who)、传播内容(Says what)、传播渠道(In which channel)、受众(To whom)、效果(With what effect)五大要素。基于"五W模式",为进一步推进广西那坡县黑衣壮文化品牌传播,应多渠道相结合,充分利用大众媒介和新媒介提高文化品牌的传播力;以保护和发展为前提,加强对黑衣壮文化内容的现代性阐释;利用多种传播手段拓宽传播主体和受众范围;以民族特色旅游延伸黑衣壮文化品牌价值链。
[Abstract]:Lasswell's "five-W model" in communication includes five elements of the communicator's (Who), communication content, (Says what), communication channel, (In which channel), audience (To whom), effect (With what effect). Based on the "five-W model", in order to further promote the spread of the cultural brand of Heiyi Zhuang in Napo County, Guangxi, we should combine multiple channels and make full use of the mass media and new media to improve the communication power of the cultural brand. Based on the premise of protection and development, we should strengthen the modern interpretation of the cultural content of Black clothing Zhuang; use various means of communication to broaden the scope of communication subject and audience; and extend the value chain of Black clothing Zhuang culture brand by tourism with national characteristics.
【作者单位】： 暨南大学新闻与传播学院;玉林师范学院文学与传媒学院;
【基金】：国家社会科学基金项目(13BXW049) 广西哲学社会科学一般项目(13BXW003) 广西高校人文社会科学研究项目(SK13YB078)
【分类号】：G124;G206
[Abstract]:Lasswell's "five-W model" in communication includes five elements of the communicator's (Who), communication content, (Says what), communication channel, (In which channel), audience (To whom), effect (With what effect). Based on the "five-W model", in order to further promote the spread of the cultural brand of Heiyi Zhuang in Napo County, Guangxi, we should combine multiple channels and make full use of the mass media and new media to improve the communication power of the cultural brand. Based on the premise of protection and development, we should strengthen the modern interpretation of the cultural content of Black clothing Zhuang; use various means of communication to broaden the scope of communication subject and audience; and extend the value chain of Black clothing Zhuang culture brand by tourism with national characteristics.
【作者单位】： 暨南大学新闻与传播学院;玉林师范学院文学与传媒学院;
【基金】：国家社会科学基金项目(13BXW049) 广西哲学社会科学一般项目(13BXW003) 广西高校人文社会科学研究项目(SK13YB078)
【分类号】：G124;G206
【参考文献】
相关期刊论文 前2条
1 黎明洁;陈李君;;广西壮族“布洛陀”文化品牌发展探析[J];广西大学学报(哲学社会科学版);2011年05期
2 马漓，
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