品牌知名度与产品风格对消费者购买决策的影响
发布时间：2018-12-19 18:07
【摘要】：品牌已成为提升产品价值的重要方式,产品风格逐渐朝精品设计方向提升和转变,各家企业都感受到了品牌与设计的影响力。在以消费为主体的市场导向下,企业应该通过夯实产品质量基础、凝聚品牌核心内涵、加强品牌策划等方法提升品牌知名度。企业产品的设计要厘清产品的消费族群诉求,提高产品的附加价值,区隔不同的产品和市场,协助消费者进行购买选择和决策。
[Abstract]:Brand has become an important way to enhance the value of products. The style of products is gradually improving and changing towards the direction of boutique design. Each enterprise has felt the influence of brand and design. Under the market guidance with the consumption as the main body, the enterprise should enhance the brand popularity by strengthening the product quality foundation, condensing the core connotation of the brand and strengthening the brand planning and so on. The design of enterprise products should clarify the demands of consumer groups, improve the added value of products, distinguish different products and markets, and help consumers to make purchase choices and decisions.
【作者单位】： 桂林航天工业学院传播与设计系;
【基金】：广西教育厅科研项目“高校品牌传播的动力分析”(批准号:201106LX719) 桂林航空工业学院科研项目“高校品牌传播的动力分析”(批准号:X11S008)
【分类号】：F273.2
[Abstract]:Brand has become an important way to enhance the value of products. The style of products is gradually improving and changing towards the direction of boutique design. Each enterprise has felt the influence of brand and design. Under the market guidance with the consumption as the main body, the enterprise should enhance the brand popularity by strengthening the product quality foundation, condensing the core connotation of the brand and strengthening the brand planning and so on. The design of enterprise products should clarify the demands of consumer groups, improve the added value of products, distinguish different products and markets, and help consumers to make purchase choices and decisions.
【作者单位】： 桂林航天工业学院传播与设计系;
【基金】：广西教育厅科研项目“高校品牌传播的动力分析”(批准号:201106LX719) 桂林航空工业学院科研项目“高校品牌传播的动力分析”(批准号:X11S008)
【分类号】：F273.2
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