中高档个性化休闲男装品牌设计研究
发布时间：2018-12-20 06:11
【摘要】：目前,国内休闲男装市场出现了一系列新的挑战和机遇。新的趋势要求服装品牌能依靠成熟、稳定的设计手法,来实现其鲜明的品牌风格与定位,而这也正是本文的研究对象一“个性化休闲男装品牌”。本文在综合产品风格和销售渠道两方面信息的基础上,对上海地区市场上的个性化休闲男装品牌进行了分类。认为就品牌风格而言,个性化休闲男装有时尚休闲及运动休闲两大类,又根据产品的特点,每类另有细分。在细致分类的基础上,选取了具有一定研究性的典型案例,进行了长期的跟踪调查。据调查结果,对不同类型品牌的产品策划及设计手法进行了分析。又通过不同类型产品特点的相互比较,进而了解不同类型品牌在产品结构、产品设计上的特点,并对如何通过设计手法来实现品牌风格、稳定品牌定位等问题,提出了一些建设性意见。
[Abstract]:At present, the domestic leisure men's wear market has appeared a series of new challenges and opportunities. The new trend requires clothing brands to rely on mature and stable design techniques to achieve their distinctive brand style and positioning, which is precisely the research object of this paper "personalized leisure men's wear brand". On the basis of synthesizing the information of product style and sales channel, this paper classifies the individualized leisure men's wear brand in Shanghai area market. As far as brand style is concerned, there are two categories of personalized casual men's wear: fashion, leisure and sports leisure. According to the characteristics of the products, each category is further subdivided. On the basis of detailed classification, a typical case is selected and a long-term follow-up investigation is carried out. According to the results of the investigation, the product planning and design methods of different brands are analyzed. Through the comparison of the characteristics of different types of products, and then understand the characteristics of different types of brands in product structure and product design, and how to achieve brand style through design techniques, and stabilize brand positioning, etc. Some constructive suggestions were put forward.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TS941.2;J523.5
本文编号：2387549
[Abstract]:At present, the domestic leisure men's wear market has appeared a series of new challenges and opportunities. The new trend requires clothing brands to rely on mature and stable design techniques to achieve their distinctive brand style and positioning, which is precisely the research object of this paper "personalized leisure men's wear brand". On the basis of synthesizing the information of product style and sales channel, this paper classifies the individualized leisure men's wear brand in Shanghai area market. As far as brand style is concerned, there are two categories of personalized casual men's wear: fashion, leisure and sports leisure. According to the characteristics of the products, each category is further subdivided. On the basis of detailed classification, a typical case is selected and a long-term follow-up investigation is carried out. According to the results of the investigation, the product planning and design methods of different brands are analyzed. Through the comparison of the characteristics of different types of products, and then understand the characteristics of different types of brands in product structure and product design, and how to achieve brand style through design techniques, and stabilize brand positioning, etc. Some constructive suggestions were put forward.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TS941.2;J523.5
【引证文献】
相关期刊论文 前1条
1 季小霞;粱惠娥;;休闲男装的艺术性表征及设计准则[J];南通纺织职业技术学院学报;2013年03期
，本文编号：2387549
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