创新与管理—基于品牌战略的创新设计
发布时间：2019-01-04 15:01
【摘要】：随着信息化技术的不断发展和提高,当今社会正面临着新价值经济带来的巨大挑战和深层变革。在这一浪潮的驱动下,创新与管理对企业更加重要。通过设计来实现产品和服务的创新,并创建企业强势品牌,然后再借助品牌战略来管理创新设计,以提升企业的市场竞争力。创新设计与品牌战略是对矛盾体,基于品牌战略的创新设计目的就是实现企业可持续发展,满足用户不断增长的需求。
[Abstract]:With the continuous development and improvement of information technology, the society is facing great challenges and deep changes brought about by the new value economy. Driven by this wave, innovation and management are more important to enterprises. Through the design to achieve product and service innovation, and create a strong brand, and then with the help of brand strategy to manage innovative design, in order to enhance the competitiveness of enterprises in the market. Innovative design and brand strategy are contradictory parts. The purpose of innovative design based on brand strategy is to realize the sustainable development of enterprises and to meet the increasing needs of users.
【作者单位】： 清华大学美术学院;
【分类号】：J50-05
[Abstract]:With the continuous development and improvement of information technology, the society is facing great challenges and deep changes brought about by the new value economy. Driven by this wave, innovation and management are more important to enterprises. Through the design to achieve product and service innovation, and create a strong brand, and then with the help of brand strategy to manage innovative design, in order to enhance the competitiveness of enterprises in the market. Innovative design and brand strategy are contradictory parts. The purpose of innovative design based on brand strategy is to realize the sustainable development of enterprises and to meet the increasing needs of users.
【作者单位】： 清华大学美术学院;
【分类号】：J50-05
【共引文献】
相关期刊论文 前10条
1 范志刚;吴晓波;;对企业品牌联合战略的认识与思考[J];商业研究;2009年04期
2 刘蒙之;;中国广告教育跨界人才培养模式设计——以文化融合为视角[J];出国与就业(就业版);2011年14期
3 田萌;蒋乐进;;“神化原型”品牌理论:对常规理论的颠覆?——以英国音乐品牌4AD为案例[J];长江论坛;2006年05期
4 谭宏;张锐;张q，
本文编号：2400443
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2400443.html
