区域农产品品牌的文化构建——以临沂地区红色文化为例
发布时间：2019-01-07 19:36
【摘要】：文化是品牌发展的利器,为此在发展区域农产品品牌过程中应重视对文化的挖掘与运用。本文在分析区域农产品品牌与文化结合的可能及必然性基础上,以临沂地区红色文化为例,从产品品牌、包装及故事营销等环节论述了应如何加以结合,继而探讨了这种结合的前景,并提出相关对策建议,以期对区域农产品品牌的文化构建予以积极促进。
[Abstract]:Culture is the sharp weapon of brand development, so we should pay attention to the excavation and application of culture in the process of developing regional agricultural product brand. On the basis of analyzing the possibility and inevitability of the combination of regional agricultural product brand and culture, taking the red culture of Linyi area as an example, this paper discusses how to combine it from the aspects of product brand, packaging and story marketing. Then it discusses the prospect of this combination and puts forward relevant countermeasures and suggestions in order to actively promote the cultural construction of regional agricultural product brand.
【作者单位】： 临沂大学;
【基金】：临沂大学博士科研启动基金项目“基于红色文化的区域农产品品牌构建研究——以临沂为例”阶段研究成果
【分类号】：F323.5
，
本文编号：2404062
[Abstract]:Culture is the sharp weapon of brand development, so we should pay attention to the excavation and application of culture in the process of developing regional agricultural product brand. On the basis of analyzing the possibility and inevitability of the combination of regional agricultural product brand and culture, taking the red culture of Linyi area as an example, this paper discusses how to combine it from the aspects of product brand, packaging and story marketing. Then it discusses the prospect of this combination and puts forward relevant countermeasures and suggestions in order to actively promote the cultural construction of regional agricultural product brand.
【作者单位】： 临沂大学;
【基金】：临沂大学博士科研启动基金项目“基于红色文化的区域农产品品牌构建研究——以临沂为例”阶段研究成果
【分类号】：F323.5
，
本文编号：2404062
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